Altering the trade: The brand new social app for actual property


The pandemic modified how we talk; all the things is digital and far quicker now. Nationwide – and even world – actual property is turning into one large market as individuals are transferring round extra and trying to find properties globally. Brokers are getting licensed in many alternative states and there’s a whole crossover taking place, particularly within the luxurious market.

It’s extra necessary now than ever for brokers to model themselves, stand out from others, and generate essential inbound leads. Most brokers have a web site presence — and if they’re with a brokerage, they could solely have a bio, if that. The fact is that brokers are spending closely on promoting to advertise themselves on large platforms which have restricted effectiveness at finest. Then there’s the old-school method of e mail campaigns with messages that by no means get opened, and chilly calls, our least favourite of all. As actual property brokers, we don’t have quite a lot of instruments to assist us stand out and model ourselves.

Enter REAL— the social app constructed completely for actual property

REAL places brokers again answerable for their enterprise — and potential patrons in entrance of properties that matter most.

I’ve joined Thomas Ma, the CEO of REAL, to introduce this app as a result of we noticed how massive proptech platforms have been chipping away at brokers’ roles and management. With REAL, brokers can promote themselves without cost somewhat than losing sources on adverts to draw potential patrons. Solely REAL permits brokers to model themselves by properties and content material they characteristic and what they select to talk about — all reinforcing the agent’s personal data and distinctive perspective. The mixture of a social platform with highly effective built-in messaging fixes the issue of too many follow-up calls and correspondences, eliminating what has plagued the trade for many years.

Think about an Instagram-style platform with WhatsApp-type messaging and speak to lists, centered completely on our market. It simply is likely to be the one instrument brokers will want. It’s the way forward for actual property.

REAL in motion

Brokers take management of which listings and proposals they create to potential purchasers,residence patrons, sellers, and brokers too. When an agent’s tales and character shine by, potential patrons who’re searching REAL on-line can select to observe these brokers they really feel appropriate with and who’ve the expertise that matches their particular wants. Followers also can attain out on to brokers on REAL.

One of many benefits I respect most about REAL is that it permits brokers to submit a preview of properties not but in the marketplace to their profiles. Showcasing my listings with stunning images in a method that’s simply scrollable on my telephone actually helps me to attach, arrange showings, and even negotiate with different brokers seamlessly.

REAL Group

One other necessary side of REAL is the power to construct a contact record of followers however in addition to a worldwide household of brokers — one thing present actual property apps don’t provide. REAL shops knowledge in its AI-driven platform, sustaining contacts and connections, an unimaginable asset for brokers wishing to the touch base with potential patrons at applicable instances and to keep away from throughout non-ideal instances.

REAL launched on the app retailer practically a yr in the past and has over 150,000 downloads and rising quickly. The vast majority of my Eklund | Gomes workforce, 91 brokers robust throughout 13 markets and 5 states, are already utilizing REAL and seeing actual outcomes. It’s time to say goodbye to ineffective instruments of the previous and “Get REAL,” altering the actual property trade as we all know it.

Obtain the app or see the REAL web site for extra info.


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