Apple’s iPhone dominates North American cellphone shipments in Q2; Google doubles its market share


We have been stating for a number of weeks that the worldwide smartphone business is in the course of a stoop. Market researchers at Canalys confirmed this with its report on second-quarter shipments in North America which declined 6.4% on an annual foundation to 35.4 million items. Apple nonetheless managed to indicate development regardless of the gloomy total image with a 3% year-over-year development in iPhone deliveries.

Apple’s iPhone dominated the North American smartphone market in Q2

Through the interval from April by June, Apple’s 52% market share doubled Samsung’s slice of the North American smartphone pie. Shipments of the iPhone 13 line within the continent have been characterised as “stable” within the report, and the numbers included the primary full quarter of outcomes for the budget-priced third-generation iPhone SE. Apple shipped 18.5 million iPhone items in North America in the course of the quarter, a half million greater than it shipped in the course of the second quarter of 2021.

Samsung truly outperformed Apple in North America with a 4% annual development fee in smartphone shipments bringing that determine to 9 million up from 8.7 million a yr in the past. The producer’s premium Galaxy S and low to mid-range Galaxy A handsets proceed to be in demand within the area. Shipments of the newest variations of the corporate’s foldables, the Galaxy Z Fold 4 and Galaxy Z Flip 4, will present up within the subsequent report overlaying the third quarter.

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Resurgent Motorola continued to carry down the third place in North America with a stable 9% market share. Shipments rose 1% on an annual foundation to three.1 million smartphones. The corporate has some high-profile telephones that can hit North America this yr together with the foldable third-gen Motorola RAZR, and the flagship Motorola X30 Professional which can function a 200MP digicam sensor.
TCL had a tough quarter with its North American cellphone shipments off 11% from the identical quarter final yr. That dropped the variety of items delivered by the Chinese language producer within the area to 1.8 million, adequate for five% of the market.
Because of the discharge of the Pixel 6 and Pixel 6 Professional, Google had the most important annual enhance in North American shipments for the second quarter with an enormous 230% hike. 800,000 Pixel 6 items shipped in the course of the second quarter in comparison with 200,000 Pixel items shipped throughout the identical quarter final yr. In consequence, Google doubled its North American market share from 1% to 2% for the interval.
Canalys Analysis Analyst Runar Bjørhovde mentioned, “Following a quickly recovered efficiency in 2021, the tide has turned within the North American smartphone market. A mixture of excessive inflation, reducing shopper confidence, and an financial slowdown is shrinking demand in North America, which was beforehand the world’s most resilient market. Distributors are responding rapidly to falling demand and are targeted on lowering the danger of oversupply as they put together for brand spanking new launches within the second half of 2022.” 

Canalys estimates that the highest ten smartphones in North America by shipments have been:

  • Apple iPhone 13
  • Apple iPhone SE (third technology)
  • Apple iPhone 13 Professional Max
  • Apple iPhone 13 Professional
  • Apple iPhone 12
  • Samsung Galaxy S22 Extremely
  • Moto G Energy (2022)
  • Samsung Galaxy A13
  • Apple iPhone 13 mini
  • Samsung Galaxy S22

Canalys Analysis Analyst Brian Lynch mentioned, “Shopper curiosity for low-end and high-end gadgets is sustaining the market, whereas the urge for food for mid-range gadgets is vanishing quick. The efficiency of the iPhone SE (third Gen), Galaxy A53, and Galaxy A33 are poorer than initially anticipated. Reducing buying energy is forcing consumers who usually would think about gadgets costing between US$250 and US$600 to search for cheaper choices as customers proceed to really feel the monetary stress of inflation on on a regular basis bills.”

Lynch provides, “Within the low-end, demand stays stable, however competitors between distributors is fierce. Motorola’s refreshed G Energy, Samsung’s A13 fashions, and TCL’s new launches with Tracfone, Verizon, and T-Cell present quite a few budget-friendly choices which can be growing in demand. The high-end’s efficiency additionally remained robust with Apple’s iPhone 13 sequence and Samsung’s Galaxy S sequence discovering alternatives. For Samsung, the S Pen in Galaxy S22 Extremely has been an efficient differentiator amongst premium Android gadgets, making it Samsung’s finest performing mannequin available in the market.”


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