Dior Launches Colourful Males’s Equipment Line, New Snapchat Lenses – WWD


Dior is betting on coloration to entice customers again into its shops after prolonged lockdowns worldwide.

The French vogue home is launching a collection of males’s equipment revisited in vibrant shades, and has collaborated with Snapchat to create two new augmented actuality lenses, marking the primary time will probably be doable to just about attempt on a Dior bag and scroll by totally different kinds with a single swipe of the display screen.

Dior World Tour B27 sneakers in red calfskin.

Dior World Tour B27 sneakers in crimson calfskin.

Courtesy of Dior

Accessible in yellow, crimson, blue, inexperienced and black, that includes a monochrome model of the Dior Indirect motif, objects from the Dior World Tour capsule will go on sale this month in chosen Dior shops worldwide.

The road consists of limited-edition B27 sneakers with a leather-based shoe case, offered individually, in addition to a Saddle belt bag, a card holder, a clutch and belts with interchangeable straps and buckles. Costs vary from 280 euros for a belt buckle to 2,400 euros for the shoe case.

Dior’s AR lens for the launch of the B27 final yr generated greater than 1.5 million digital try-ons. The brand new lenses will enable customers to attempt on the sneakers and the Saddle belt bag within the line’s 5 colours. 

See additionally:

Dior Males’s Marketing campaign Provides Shade Remedy — Kenny Scharf Model

Maria Grazia Chiuri Nods to Fiorucci With Colourful Dior Pre-Fall Line

Kim Jones Faucets ’60s Archives for Sporty Dior Resort Assortment


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