MUMBAI, India–(BUSINESS WIRE)–Eros Now, South Asia’s main streaming leisure service owned by Eros STX International Company (NYSE: ESGC), introduced a streaming and branding partnership with 2020 Abu Dhabi T10 Match, the fourth version of the event and the second held in Abu Dhabi. Eros Now can be the official workforce sponsor of Crew Abu Dhabi. As a part of the multi-year deal, Eros Now will LIVE stream the favored cricket event in vital worldwide markets, corresponding to Australia, Sri Lanka, Bangladesh, Afghanistan, Nepal, Bhutan, Maldives, Malaysia, Hong Kong, Indonesia, USA and Canada.
India’s on-line video market, based on a current report by Media Companions Asia, is predicted to succeed in $4 billion by 2025, and sports activities viewership can be instrumental to this development. Cricket followers, worldwide, have been exploring one of the best of tournaments on streaming platforms and are keen to pay for premium content material. The addition of the Abu Dhabi T10 live-stream to Eros Now ought to drive incremental platform utilization and increase the model’s development amongst international cricket followers.
2020 Abu Dhabi T10, which was delayed by COVID-19, will happen from January 28 to February 6, 2021, and can satiate the rising demand for “cricketainment” internationally. As Crew Abu Dhabi’s title sponsor, Eros Now goals to create a deeper reference to its subscribers within the Center East and these 12 vital worldwide markets that extensively comply with Indian content material and cricket by live-streaming your entire cricket event that options among the finest worldwide gamers.
Commenting on the event, Ali Hussein, CEO, Eros Now stated, “The content material accessible on streaming platforms is evolving with the continual change in audiences’ demand for most well-liked content material. Reside cricket streaming is one other avenue for Eros Now to ship one of the best of content material to sports activities lovers in worldwide markets. Thus, the Abu Dhabi T10 is the right affiliation for us to enter into the sports activities dwell streaming class and take a step additional to drive development momentum.”
Matthew Boucher, CEO, Abu Dhabi Cricket added, “International multiplatform viewership in precedence tourism supply markets is a key driver behind our 5-year 2019-2023 settlement to be the host vacation spot of the Abu Dhabi T10. On this digital age, we’re thrilled to supply cricket followers one of the best of the game – and one of the best of Abu Dhabi – by way of Eros Now, which has an enormous viewers base globally.”
Eros Now subscribers residing in any of the listed 12 worldwide international locations (Australia, Sri Lanka, Bangladesh, Afghanistan, Nepal, Bhutan, Maldives, Malaysia, Hong Kong, Indonesia, USA and Canada) can entry all of the LIVE video games and highlights of Abu Dhabi T10 at no extra cost.
About Eros STX International Company:
Eros STX International Company, (“ErosSTX”) (NYSE: ESGC) is a worldwide leisure firm that acquires, co-produces and distributes movies, digital content material & music throughout a number of codecs corresponding to theatrical, tv and OTT digital media streaming to shoppers world wide. Eros Worldwide Plc modified its identify to Eros STX International Company pursuant to the July 2020 merger with STX Leisure, merging two worldwide media and leisure teams. The mixture of one of many largest Indian OTT gamers and premier studio with one in all Hollywood’s fastest-growing unbiased media firms has created an leisure powerhouse with a presence in over 150 international locations. ErosSTX delivers star-driven premium function movie and episodic content material throughout a large number of platforms on the intersection of the world’s most dynamic and fastest-growing international markets, together with US, India, Center East, Asia and China. The corporate additionally owns the quickly rising OTT platform Eros Now which has rights to over 12,000 movies throughout Hindi and regional languages and had 211.5 million registered customers and 36.2 million paying subscribers as of September 30, 2020. For additional data, please go to ErosSTX.com.
About Eros Now:
Eros Now, a division of Eros STX International Company, is the world’s main Indian OTT platform with over 211.5 million registered customers and 36.2 million paying subscribers. It presents limitless leisure internet hosting one of many largest film libraries (over 12,000 digital titles), in addition to premium tv reveals, music and music movies, unmatched in amount and high quality. Eros Now additionally has a deep library of short-form content material, totalling over 4,400 short-form movies together with trailers, authentic brief unique interviews, and advertising shorts. To this point Eros Now has efficiently premiered over 180 movies in 9 totally different languages together with Hindi, English, Tamil, Bengali, Marathi, Gujarati, Malayalam, Telugu, and Punjabi. To see, watch now: www.erosnow.com.
About Abu Dhabi T10:
Abu Dhabi T10 is the world’s solely ten-over cricket event formally sanctioned by the Worldwide Cricket Council (ICC) and licensed by the Emirates Cricket Board (ECB). It’s the first ever internationally accredited ten-over format competitors. The fourth version of the event and the second held in Abu Dhabi, the 2020 Abu Dhabi T10 Match will run from January 28 by way of February 6, 2021. Abu Dhabi T10 is a UAE product that has grown right into a globally accepted cricket format.
Matches have a 10-over-a-side format and period of 45 minutes a aspect totalling 90 minutes of play. The event is performed over ten days, with a spherical robin adopted by semi-finals and the ultimate. The Abu Dhabi T10 event is a brief, excessive power format liked by international audiences and worldwide cricket stars alike.
