Etihad Airways has partnered with the Warner Bros. World Abu Dhabi theme park to launch a one-of-a-kind family-friendly onboard expertise.
The brand new ‘Little VIP’ marketing campaign goals to make travelling with youngsters as simple and pleasant as doable. Iconic Warner Bros. characters are emblazoned throughout the kids’s exercise packs given to travellers on Etihad’s long-haul flights.
Items are designed in three age ranges. For infants as much as two years previous, dad and mom will likely be given a smooth fleece blanket adorned with the faces of Tweety, Bugs Bunny, Daffy Duck and Sylvester. Younger flyers aged three to eight will likely be given a drawstring bag that includes an exercise e book, crayons, reminiscence card recreation and passport holder. Lastly, these aged 9 to 13 will obtain a Scooby-Doo themed backpack that includes a Museum of Mysteries board recreation.
On-the-ground initiatives at Abu Dhabi Worldwide Airport embody a devoted household check-in area designed to minimise queuing, whereas a small set of stairs at check-in counters permits youngsters to view the check-in course of.
“This 12 months, we’ll convey product innovation to the forefront, and that is the primary of many thrilling developments to look ahead to,” mentioned Terry Daly, Govt Director Visitor Expertise, Model and Advertising, Etihad Airways. “We’re thrilled to be kicking this off with a concentrate on our ‘Little VIPs’ and their households. We perceive and respect that it’s not at all times simple travelling with little ones, nonetheless, this collaboration with Warner Bros. World Abu Dhabi is designed to make the journey expertise an thrilling one for youngsters and a neater one for his or her dad and mom. With the assistance of Scooby-Doo and the Looney Tunes, we promise that even the tiniest travellers will love each minute of their journey with Etihad Airways.”
Inflight, younger travellers will likely be given their meals first for comfort, with Warner Bros. World Abu Dhabi themed eating tools in shiny colors. The menu has been enhanced based mostly on session and suggestions from household travellers.
In the meantime, Etihad’s inflight leisure consists of family-friendly Warner Bros. motion pictures and TV reveals, together with Area Jam, Scooby-Doo, Tom and Jerry, Looney Tunes, Bugs Bunny and the Flintstones.
“We’re happy to be becoming a member of palms with Etihad Airways to offer a singular and enjoyable expertise for teenagers and their dad and mom,” mentioned Don Strickler, Common Supervisor, Warner Bros. World Abu Dhabi. “Be it onboard their flight or whereas visiting our extremely immersive lands, Warner Bros. World Abu Dhabi delivers the final word themed journey for friends of all ages. We’re assured that the introduction of everybody’s beloved Animation characters will add additional leisure for households to get pleasure from unforgettable moments whereas travelling. We look ahead to widening the horizons of our partnership with the UAE’s nationwide airline and hope to repeatedly increase our choices with each new addition.”
