Lego followers and perpetual youngsters—this one’s for you.
Lego has created a playful assortment of homeware equipment with a grown-up look. Designed in collaboration with Danish model Room Copenhagen, the gathering consists of image frames, wall hangers, ebook racks, and desk drawers—all manufactured from wooden. And since that is Lego, the objects are scaled variations of the long-lasting bricks, which means the image frames and the desk drawers can stack. With a single desk drawer that prices $218 a pop (in comparison with $20 for the plastic model), Lego appears to be eyeing a distinct sort of market worthy of its Nordic origins.
True Lego followers might know this isn’t the primary time the corporate has performed with wooden. In actual fact, Lego really started in 1932 in a Danish carpentry workshop, and Lego bricks have been manufactured from wooden for a number of a long time. As plastic turned accessible in Denmark after WWII, Lego bought a plastic injection molding machine and by the ’60s—after a sequence of fires burned down many of the firm’s picket stock—Lego had totally embraced plastic.
Now the homeware assortment may be seen as a type of return to the supply. In 2018, Lego launched a picket Minifigure, however except for that one toy, this new assortment is the primary time the model has labored with wooden at that scale in additional than 60 years. The objects are constituted of European crimson oak licensed by the nonprofit Forest Stewardship Council and can be found in a lightweight or darkish oak end. Each bit comes with the model’s proprietary spherical studs, which permit items just like the desk drawers or the image frames to fit into each other. Different merchandise, just like the wall hangers ($99 for a set of three) or the ebook racks ($140 in darkish oak) can’t be stacked, however all of them have Lego written throughout them (each actually and figuratively).
“We needed your complete picket assortment to be suitable with the traditional assortment, in order that they are often displayed collectively,” says a spokesperson from Room Copenhagen. (Extra objects are within the pipeline, however we’ll have to attend for particulars.)
This isn’t the primary time Lego and Room Copenhagen have come collectively. For years, the 2 corporations have collaborated on a variety of storage options made out of plastic, from an oversize Lego brick shelf to a lunch field with a deal with to a winking Minifigure storage head. With this new assortment, Lego is interesting to a extra grown-up, design-oriented viewers. Although it stays unclear (and unlikely) whether or not the fabric will trickle all the way down to Lego’s iconic brick toys.
