WEST GOSHEN — Quadratec Inc., a Chester County firm that focuses on aftermarket components and equipment for Jeep autos, is increasing its choices.
The corporate has formally launched Stallion 4×4, powered by Quadratec Inc., a brand new components and equipment superstore for the Ford Bronco. The corporate unveiled its plans final month on the SEMA (Specialty Gear Market Affiliation) present in Las Vegas, the place producers present their newest choices.
“We’re at all times concerned with moving into markets with passionate fanatics,” Ted Wentz III, CEO, mentioned in a latest interview. “Bronco suits the mould simply — it has been designed from the bottom as much as be accessorized. It was a pure match for us to leap into. When Ford introduced it — we knew we’d be a part of it.” He added that the corporate “understands the parents that do that and we all know what they need.”
Wentz mentioned at one time, all the large automotive corporations had off-road autos, however in time, the makers bought out of that market. Ford, for instance, shifted its Bronco from off-road to extra of an SUV car. Ford made the announcement in 2017 that it might be bringing again the Ford Bronco — to “take a chunk” out of Jeep’s enterprise, Wentz mentioned. The primary new Broncos grew to become out there in mannequin 12 months 2021.
Wentz mentioned the purpose of Quadratec’s new initiative is to create for Ford Bronco fanatics, the identical sort of neighborhood and all-in-one training and procuring expertise that the corporate did for Jeep house owners. The Stallion 4×4 model will supply a content material library of technical assets, how-to articles and suggestions and methods along with providing a one-stop-shop for all the components and equipment a Bronco proprietor is on the lookout for.
The corporate’s web site has already launched — Stallion4x4.com. It encompasses a rising database of Ford Bronco assets for off-roaders in addition to informal drivers.
The ecommerce website might be stay in early 2022. Clients will have the ability to buy all kinds of Ford Bronco components together with the highest trending Ford Bronco necessities in addition to Stallion 4×4’s personal line of home model components and equipment for the Ford Bronco. Wentz added there isn’t a number of quantity but — and never a number of components out there.
“That can take a while,” he mentioned.
Each a part of this new enterprise overlaps with the Quadratec’s present Jeep enterprise, Wentz mentioned — from infrastructure to distribution and having the ability to present an expertise to clients.
“We will leverage every little thing we’ve bought,” he mentioned. “There will not be very many areas the place there aren’t synergies.”
As a part of Quadratec, the Stallion 4×4 group has been concerned within the aftermarket off-road business for greater than 30 years, in response to the corporate, and has a “distinctive understanding” of buyer wants and business traits.
Quadratec’s West Goshen headquarters will function the placement for each the Jeep and Bronco divisions, and Wentz added that the necessity for enlargement of bodily area will “develop over time.”
He mentioned this transfer is a chance to construct a group and rent extra workers to assist the Ford Bronco product phase.
Wentz mentioned Quadratec has at all times strived to have “sustainable progress,” and can proceed on that path.
“I really feel we’re in a terrific place to proceed to develop,” he mentioned.
Along with carrying merchandise from all kinds of producers, Quadratec additionally manufactures its personal merchandise. Amongst their choices is Diver Down — a line of neoprene seat covers, and a price model referred to as Tactik, which Wentz mentioned presents off-road components at reasonably priced costs.
He added that the corporate has historically been a direct-to-consumer enterprise, however final 12 months launched a business-to-business initiative to promote Quadratec merchandise wholesale to different resellers.
All through the COVID-19 pandemic, Wentz mentioned the corporate noticed some progress as extra folks bought concerned in accessorizing their Jeeps.
In response, the corporate launched its Fingers on HomeSchool marketing campaign, designed to get children and their dad and mom into the storage or driveway — engaged on autos. The initiative ran via June, 2020. The concept behind the initiative was that with kids attending faculty from house, it was a very good time to show them some new expertise
Quadratec is a 31-year-old household owned and operated firm based in 1990. Ted Wentz Jr. needed to supply Jeep 4×4 house owners with dependable buying choices, so he began his Jeep catalog enterprise within the basement of his Wayne house. Quickly after the corporate launched, the corporate wanted to “reinvent themselves” as a digital firm. That transition labored, and the corporate was capable of develop its buyer base. Its Fb web page alone has greater than 450,000 followers. Ted Wentz III was named CEO in October 2017, to succeed his father.
Quadratec is hiring a wide range of positions at its Chester County headquarters. To seek out out about alternatives and to use go to https://www.quadratec.com/web page/employment-opportunities.