Toyota launches new Auto Insurance coverage product, with OEM components possibility as opt-out


Toyota’s insurance coverage arm has begun promoting Toyota Auto Insurance coverage (TAI) in 5 states, with guarantees of extra widespread availability to return. The protection applies to automobiles constructed by Toyota and different producers, and features a rider stipulating using OEM components in repairs, when out there, until the shopper opts out.

“We really feel using OEM components is among the key advantages of Toyota Auto Insurance coverage and is especially interesting to prospects,” Vincent Bray, a vp with Toyota Monetary Companies, advised Repairer Pushed Information. “When prospects contact us, this function is one thing we spotlight as one of many many nice causes to pick out this product.”

Bray stated prospects are quoted a beginning worth that features the OEM components endorsement for automobiles 10 years previous and newer. The client has the selection to take away the endorsement, in addition to the selection so as to add it to non-Toyota automobiles which might be lower than 10 years of age, he stated.

He steered that stripping out the endorsement would possibly enchantment to prospects “who’re searching for a extra budget-oriented resolution.”

With out the endorsement in impact, the usual coverage states that fee might be made for “like form and high quality components,” which could come from “different sources similar to producers or suppliers of rebuilt components, high quality recycled (used) components suppliers and non-original tools producers.”

Toyota’s official place strongly recommends using OEM components, and strongly recommends in opposition to aftermarket, rebuilt and salvage components, “[d]ue to the delicate nature of security and efficiency methods and their impact on car crashworthiness.”

“Real Toyota, Lexus and Scion Elements are constructed utilizing metals with particular properties, thicknesses and design traits, constructed to carry out in a constant and predictable means throughout a collision occasion. The usage of non-OEM elements can compromise total crashworthiness and occupant security in a subsequent collision,” Toyota Bulletin #180, revised in December 2014, reads.

The phrases of the coverage make no reference to OEM procedures, or of a choice for utilizing licensed restore amenities. Underneath the heading “Hold your Toyota a Toyota” on the Toyota Auto Insurance coverage web site, prospects are provided “entry to choices like Real Toyota components and Toyota restore amenities, so you possibly can drive with confidence.” The selection of a restore store is the correct of customers in all 50 states, and so no “entry” to the choice of a licensed store could be required.

Toyota Auto Insurance coverage is a product not of the automaker immediately, however of Toyota Insurance coverage Administration Options (TIMS). In keeping with the Insurance coverage Journal, TIMS is “a three way partnership between Aioi Nissay Dowa Insurance coverage Companies, Toyota Monetary Companies Worldwide Corp., and Toyota Related. It’s a licensed property/casualty impartial insurance coverage company.”

Toyota Auto Insurance coverage is presently out there in Arizona, Illinois, Indiana, Ohio and South Carolina, and can quickly be provided in Georgia, Missouri, Tennessee and Texas, Toyota stated in a press launch. It stated that future states might be added within the coming months.

TAI might be bought by means of Toyota’s web site, cellular app, name middle brokers and at collaborating Toyota dealerships. The insurance coverage is supported by Toggle, the underwriter owned by Farmers Insurance coverage.

TIMS has beforehand partnered with Vacationers, Nationwide, Kemper, Progressive, Safeco, Bristol West, Foremost, Nationwide Normal, Clearcover and Mercury. These insurers additionally provide OEM components protection for an extra premium:

“Choose TIMS accomplice insurance coverage firms provide the choice to make use of Unique Gear Producer (OEM) components for restore when there’s an out there OEM half,” the TIMS web site states. A footnoted disclosure provides, “Unique tools components endorsement is non-compulsory; extra expenses apply. Phrases, circumstances, and limitations apply.”

A usage-based insurance coverage (UBI) product referred to as BrightDrive, launched by Toyota in February 2020 along side Nationwide, additionally requires an non-compulsory, added-cost rider for OEM components protection. Nonetheless, as with TAI, the default TIMS BrightDrive coverage provided consists of that rider.

The “Unique Elements Substitute Protection” endorsement provided with TAI units forth the next (this materials is from the Arizona draft coverage; the opposite draft insurance policies use an identical or related phrases):

Unique Elements Substitute Protection

For an added premium, the next protection is supplied.


Underneath Half IV – Harm to Your Automotive, Insuring Settlement, the next is added:

It’s agreed that protection is supplied for the automotive(s) listed on the Declarations Web page the place a premium is proven for this protection and:

1. The insured automotive is not more than ten mannequin years previous.

2. The insured automotive was bought, licensed for and is used solely upon public highways in the US.


Underneath Half IV – Harm to Your Automotive, for every automotive listed on the Declarations Web page the place a premium is proven for this protection, the Limits of Legal responsibility are modified to incorporate the next:

Our limits of legal responsibility for loss to your automotive shall not exceed the quantity essential to restore or change the components with new components made for or by the unique tools producer, when out there.

The Unique Gear Producer Elements Protection will not apply as soon as your automotive is greater than ten mannequin years previous. This protection doesn’t apply to a utility trailer not owned by you or a listed driver. This protection doesn’t apply to whole losses. This endorsement is part of the coverage. It adjustments the coverage so please learn it rigorously. All different phrases and circumstances of the coverage proceed to use.

In its press launch, Toyota stated that TAI “gives prospects a fast, simple and versatile coverage buy course of.” It famous that the insurance coverage “seamlessly integrates with Toyota car advantages similar to Toyota Care Roadside Help, so prospects received’t pay for one thing their Toyota already gives”

The product “is customizable based mostly on how prospects use their Toyota car and their way of life, with a variety of choices together with protection for rideshare drivers or pet passengers. Non-Toyota automobiles within the buyer’s family might be lined as effectively,” Toyota famous.

Not presently provided with Toyota Auto Insurance coverage, Toyota stated, is a UBI possibility.

“We’re excited to deliver our flagship auto insurance coverage product to market. With Toyota Auto Insurance coverage, we will actually improve the entire Toyota possession expertise for our prospects,” Will Nicklas, chief working officer of TIMS, stated in a information launch. “We look ahead to increasing this product even additional, together with empowering Toyota house owners to seamlessly use their driving information for extra insurance coverage reductions.”

Extra info

Draft coverage for Arizona prospects

Click on to entry full_sample_policy.pdf

Toyota Insurance coverage Administration Options Launches Toyota Auto Insurance coverage

Phrases and circumstances


Toyota Collision Execs journal, Summer time 2016

Toyota Insurance coverage Administration Options web site


Featured picture: A 2022 Toyota Tundra TRD Professional. (Offered by Toyota)

A map exhibits states the place Toyota Auto Insurance coverage is presently out there, or might be quickly. (Offered by Toyota)

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