Aftermarket truck components and equipment producer and retailer Truck Hero has modified its title to RealTruck.
RealTruck.com has operated as Truck Hero’s e-commerce arm and shopper model since 2015.
The corporate says that the title change reinforces its dedication to develop shopper consciousness and curiosity within the truck equipment class and to proceed to ship distinctive worth and experiences to shoppers as truck house owners’ preferences and buy patterns evolve. This, in flip, will profit the corporate’s seller and installer companions, it says.
“Once we began the corporate almost 20 years in the past, we have been a small producer of truck mattress covers with roughly 180 workers,” stated Invoice Reminder, founder, and chief government officer.
“Over time we grew Truck Hero into one of the vital revered names within the aftermarket {industry} with greater than 5,000 workers and 35 areas throughout North America.
“Our journey and success proceed immediately as RealTruck. This essential and thrilling milestone helps our long-term progress technique, ongoing dedication to product innovation, and alignment with the best way shoppers now find out about and buy their truck, Jeep, and off-road equipment.”
“We’ve recognized that one of the simplest ways to achieve and train truck house owners about our merchandise and the advantages they supply is thru a unified omni-channel strategy in alignment with our valued wholesale and OEM companions,” stated Ryan Herman, government vice chairman of gross sales.
“We stay dedicated to rising all channels of our enterprise, and can gas our future progress by inspiring hundreds of thousands of truck house owners to rework their vehicles, Jeeps and off-road autos with the industry-leading manufacturers we design, manufacture, and promote. It will likely be enterprise as common with our skilled companions who will proceed to interact with our Truck Hero gross sales group to help the rising demand we are going to create for the manufacturers we manufacture and promote.”
“We wish to encourage hundreds of thousands of truck house owners to pursue the artwork of the potential and remodel their inventory vehicles into ‘Actual Vehicles’,” stated Tony Ambroza, chief progress officer.
“We are going to proceed to generate broad class consciousness and curiosity with truck house owners who perceive all the advantages our unimaginable merchandise present. RealTruck will likely be their accomplice from ideation to set up.”
For extra info on the rebrand, go to RealTruck.com.