DCK Group, the main unbiased vogue jewelry enterprise, is happy to announce the launch of Flitzy, its new kids’s equipment model. Embracing all issues ‘enjoyable’ and ‘glitzy’, Flitzy affords an modern new vary of vogue, hair and jewelry equipment to encourage mini trendsetters globally. The model seeks to empower its younger clients to precise their very own distinctive personalities and has a core message of wellness at its coronary heart.
The complete assortment is now reside to purchase direct from the Flitzy web site, and can quickly be accessible internationally, launching with companions Hudson’s Bay, the Canadian luxurious items division retailer, and Coin, the upmarket Italian division retailer chain, within the coming weeks.
Flitzy is invested within the wellbeing of kids. Working alongside a baby mindfulness coach, the model goals to encourage kids to expertise the enjoyment, creativity and great thing about the product alongside a deeper consideration of the sentiments of others and themselves. The Flitzy model ethos espouses friendship and self-expression, with inspiring messages of individuality and positivity woven all through the gathering. The vary contains collectible charms, pendant necklaces, headbands and assertion rings, and appeals to younger, fashion-conscious clients by way of refined nods to key seasonal tendencies together with stacking, beading, and pearl-drop parts.
Capitalising on DCK’s years of trade expertise and knowledgeable by intensive market analysis, Flitzy breathes new life into the kids’s equipment house with a product vary and on-line group constructed round inclusivity and kindness. Each buy of Flitzy’s animal charms features a donation to WWF, a trigger near Flitzy’s clients’ hearts, highlighting the model’s underlying dedication to wellness and compassion.
Alongside the core assortment, Flitzy has partnered with youth leisure star, Anastasia and her ‘Like Nastya’ platform – which boasts 77.2 million subscribers on YouTube – as its first official licensee. The unique Like Nastya assortment is already buying and selling in retailer through Flitzy’s first concession associate, Matalan, throughout all of its 226 UK retailers. Along with on-line and in-store gross sales, each ranges are additionally accessible through a subscription field service. Crammed with unique designs and enjoyable actions, the containers convey common on-trend jewelry and equipment updates to Flitzy clients all yr spherical.
“The launch of Flitzy presents an thrilling new progress avenue for DCK, and we’re delighted to channel on our present experience within the kids’s equipment house to ship a direct-to-consumer providing that as ever displays DCK’s signature high-quality end and eye for element. By drawing on our personal experiences as mother and father, and listening fastidiously to our younger clients, we’re proud to have developed an modern model that embraces individuality while championing core values of compassion and friendship” stated Lorraine Bottomley, DCK’s CEO. “Flitzy’s subscription field service, together with the partnerships we’ve got already secured with main retailers and Like Nastya, characterize promising alternatives for the model, and we sit up for additional constructing on this to create the main vacation spot for kids’s equipment globally.”
In spring 2022, Flitzy will launch its piercing service completely at Hudson’s Bay in Canada, bringing a protected and accountable piercing service to kids with unique designs and a premium expertise.
