Realty portal Housing.com will make investments Rs 40 crore in a single yr on a TV and digital promoting marketing campaign, because it seeks to extend consumer base at its platform and simplify buy-sale and renting journey of shoppers.
“We’ve launched our new advert marketing campaign that captures the ethos on which Housing.com has been constructed — to facilitate the search and discovery for everybody until they discover their excellent dwelling,” stated Dhruv Agarwala, Group CEO, Housing.com, PropTiger.com and Makaan.com.
Housing.com seeks to offer shoppers most choices in order that they do not must accept something lower than excellent, he added.
The corporate would make investments about Rs 40 crore on this marketing campaign over the subsequent 12 months, Agarwala stated.
The advert marketing campaign will likely be run on TV, digital and OTT platforms, Housing.com stated, including that the goal is to achieve over 100 million impressions.
Australian proptech agency REA Group, which owns three portals in India together with Housing.com, has invested practically 300 million Australian {dollars} within the nation within the final 5 years, and can infuse extra funds to determine itself as a “clear” market chief, its International CEO Owen Wilson had advised PTI in Might.
Since October final yr, the client site visitors on Housing.com was highest and the quantity stood at round 16.5 million in March and was round 2 million greater than its nearest competitor, Agarwala had stated in Might.
REA Group had in December 2020 acquired a controlling stake in Elara Applied sciences which owns three Indian actual property portals — Housing.com, Makaan.com and PropTiger.com — and renamed Elara as REA India.
Based in 2012 and bought by REA India in 2017, Housing.com is without doubt one of the main full stack proptech platforms for householders/dwelling seekers, landlords, builders and actual property brokers.
It affords listings for brand spanking new houses, resale houses, leases, plots, business areas and co-living areas in India.
(Solely the headline and film of this report could have been reworked by the Enterprise Normal workers; the remainder of the content material is auto-generated from a syndicated feed.)