200 journey bloggers and influencers from the United Arab Emirates, adopted and browse by round 30 million subscribers, have boarded a flight to an undisclosed vacation spot within the western Georgia’s Imereti area to spend the weekend earlier than sharing their impressions on social media, as a part of a marketing campaign my Hungarian funds airline Wizz Air.
Set to discover native landmarks, protected areas, wineries and gastronomy homes of the area, the guests landed at Kutaisi Worldwide Airport with the promise of “getting misplaced”, as a part of the airline’s marketing campaign.
The Imereti Vacation spot Administration Organisation introduced on Friday the area was concerned within the challenge via its cooperation with Wizz Air, and with Wizz Air Abu Dhabi specifically.
The Organisation defined the adventure-seekers had participated in a contest introduced by the Abu Dhabi department of the corporate, with solely 200 chosen to go to Imereti for 3 days out of 600 candidates.
For the go to, a particular three-day programme was developed by DMO Imereti with the monetary assist and co-organisation of Kutaisi Municipality Metropolis Corridor, which goals to create an immersive temper for the friends as a lot as doable in a brief time frame,” the organisation famous, including the tour of the dimensions was held in Georgia for the primary time.
Picture: Kutaisi Worldwide Airport
Deputy Financial system Minister Mariam Kvrivishvili on Friday shared the information on her Fb web page, posting “after Nice Britain, Spain and Austria, Georgia will turn out to be the primary nation the place such an unprecedented and large-scale challenge shall be carried out”.
Medea Janiashvili, the Head of the Georgian Nationwide Tourism Administration mentioned that Imereti is in the present day within the focus of the internatioal social media.
We strongly hope that the content material ready by [the influencers] in social networks will considerably contribute to the promotion of this area within the worldwide market”, Janiashvili mentioned.
The final intention of the challenge is to advertise the area to potential guests within the international locations of the Center East, which Georgian tourism authorities have designated a precedence area.