Are you able to shun typical advertising strategies like door knocking in favour of classy glow ups and DIY clips on TikTok? On this submit, we’ll present you how you can promote actual property on TikTok. We’ll additionally present you ways some profitable Realtors use the app and what they’re posting on the platform.
TikTok actual property hashtags have obtained hundreds of thousands of views. As of December 2021, the hashtag #homesforsale has obtained over 24.4 million views and the hashtag #luxuryrealestate received over 566 million views. It’s no marvel many Realtors are seeing success with TikTok.
TikTok was the quickest rising app in 2020, spurred by COVID-19 lockdowns and the truth that individuals wanted a enjoyable, handy strategy to join with their friends. TikTok presently has over 1 billion energetic customers. One argument in opposition to utilizing TikTok for actual property advertising is that the platform is made up of 60 per cent Gen Z customers. Nevertheless, this isn’t totally a damaging factor because it encourages entrepreneurs to suppose creatively on the platform, permitting them to showcase the enjoyable, private sides of their model. Over time, specialists predict there might be a fairer distribution of customers throughout age teams as Gen Zs develop up and because the app ages.
Los Angeles actual property agent Dylan Brush began sharing luxurious properties on TikTok in January 2020. Over time, considered one of his posts grew to become viral. Exhibiting a $40-million rest room introduced him 1.3 million views and raised his variety of followers to 12.5k.
“I can get my properties throughout extra eyes and extra individuals by posting it on TikTok and going viral than I can with conventional advertising,” Brush says.
The rationale why TikTok works so properly as an actual property social media advertising instrument is as a result of it exhibits customers what they need to see. Each person’s “For You” web page (residence web page feed) consists of a mixture of movies just like what they’ve watched prior to now. Like YouTube, the size of time a person spends watching a sure video and the phrases a person sorts into the search bar might be used to create their “For You” web page. So people who find themselves enthusiastic about actual property will see actual property content material.
Montreal investor and actual property coach Tat Londono has 2.4 million followers on TikTok. Odds are you’ve seen one or two of her actual property investing movies, which typically get controversial. She focuses on educating would-be actual property buyers by way of her web page.
But it surely’s not simply actual property investing along with her. She covers actual property shopping for and promoting, actual property agent recommendation and luxurious vogue.
As a substitute of typical ideas and methods movies, Londono has amassed plenty of likes and followers by displaying case research and real-life examples of how she invests in actual property. For instance, this video, which has been considered 2.2 million occasions, exhibits how she plans to construct generational wealth utilizing the home hacking actual property technique.
Takeaways:
1. Having brief captions helps to maintain individuals’s consideration on the video.
2. Choose matching songs on your video. Observe how she makes use of the appropriate songs to match the “badass mother” vibe she wished to convey within the video.
3. Embrace related, trending hashtags however don’t overdo it.
Whereas nonetheless a reasonably fledgling agent in New York Metropolis within the wake of the pandemic, Madison joined TikTok like many different individuals – out of curiosity. She had “no expectations in any way” from her TikTok actual property account, which she branded TheNYCagent. However issues modified when she began placing up condominium excursions on the app. She obtained greater than 200 requests for one explicit property.
Now she has grown her follower base on TikTok to over 100,000 and amassed 1.3 million likes on her movies. Her movies embrace property itemizing descriptions, security ideas, courting recommendation, humorous movies and enjoyable information. Her movies are primarily about New York Metropolis. This may imply she will get fewer views, however she will get extra inquiries.
Takeaways:
1. If you wish to generate high-quality leads, persist with a distinct segment. For instance, what do you need to be identified for? Condos? It may be based mostly in your service space. Madison makes use of plenty of NYC-focused hashtags to extend her views.
2. Madison’s movies usually borrow ideas from the courting world and apply them to her actual property consumer parody clips. These make her movies extra relatable and fascinating.
Victor Chan is an actual property agent and investor with Re/Max Realtron in Markham, Ont. who has amassed a 100,000 follower base on TikTok. His movies have generated near 179,000 likes on the platform. But, there isn’t any massive inventive slant. Relatively, he concentrates on educating actual property consumers and sellers about actual property processes and the present market. He additionally sometimes places out some “when my consumer says-type” droll movies. The objective of his movies is to simplify actual property for the common Millennial or Gen Z purchaser.
Takeaways
1. Know loads about your market. Millennial and Gen Z residence consumers need to rent Realtors who’re market specialists.
2. Create movies persistently. Chan creates movies day by day.
Whereas there’s room for planning and utilizing high-quality gears whenever you need to stage up your TikTok sport, customers on TikTok don’t need perfection. They need to see the genuine facet of your model. Because of this most TikTok movies are shot on iPhones. TikTok is miles other than LinkedIn. It’s a playful platform and customers primarily need to see entertaining and enjoyable content material. So should you might be spontaneous, enjoyable, present vulnerability typically and aren’t camera-shy, TikTok is for you.
Like most different social media platforms, the extra content material you create on TikTok, the extra publicity you’ll seemingly get. Nevertheless, should you can’t persist with a day by day TikTok posting routine, don’t put out fluff. Attempt to put out three movies weekly. Tat Londono, for instance, posts 4 occasions every week. She blocks out time every morning from Monday to Friday to plan out and create one enjoyable TikTok video and three instructional movies.
One of many most important professionals of selling your actual property enterprise on TikTok is that it’s the most effective locations to be should you’re a beginner Realtor. So long as your content material is focused to a particular viewers, you’ve gotten the possibility to create model consciousness on TikTok. Listed here are some issues it is best to know in regards to the TikTok algorithm:
1. TikTok favours localized content material. So it’s simple to achieve customers in a specific metropolis by including particular hashtags.
2. The algorithm curates content material for customers on the “For You” web page. Whenever you create a video, your video will get proven to 300 to 500 individuals. If 70 per cent of those individuals watch the video to completion, your video might go viral.
3. It has a strict coverage about pretend views. Individuals who use bots to extend video views will seemingly have their view rely lowered to zero.
You’re not all the time in a position to get bursts of concepts for authentic TikTok movies however you’ll be able to leverage on different individuals’s content material. TikTok duets mean you can create replicas of an already current video. This might be considered one of your previous movies or that of an influencer. Nevertheless, you’ll be able to’t duet with each kind of video. The video you need to construct on has to have duets enabled.
On TikTok, the key phrase is curiosity. Identical to on Instagram, customers can seek for hashtags based mostly on their pursuits. TikTok’s algorithm populates movies that match a person’s search question within the “discovery feed.” However that’s not all. When brand-new movies function these hashtags, the movies are proven to individuals who have interacted with the hashtag earlier than. Because of this creators can get plenty of eyeballs on their content material rapidly. Whereas there isn’t any restrict to the variety of hashtags you should use on TikTok, specialists suggest utilizing between one to 5 hashtags.
TikTok hashtags can be used to leap on developments. It’s a bit just like Twitter in you can hop on a viral problem, for instance, a trending dance type. You may create your individual model, then add the appropriate hashtags to extend your views and following.