August 20 replace beneath. This put up was first printed on August 18, 2022.
The following Apple particular occasion is simply days away, if the most recent report is right, and can happen on Wednesday, September 7.
That’s in line with Mark Gurman at Bloomberg, who has simply reported the date he believes is right. To be honest, he wasn’t the primary to foretell this date. Final week, Max Weinbach floated the concept the occasion can be on September 7, not September 13 as had been beforehand mooted. This meant that the probably launch date for the subsequent iPhones, to not point out a variety of three Apple Watch fashions and maybe the subsequent AirPods Professional, may be introduced ahead.
August 20 replace. What started as a lone report grew to become a trickle and now could be edging in direction of a flood. Learn on for the most recent rumors and a few particulars I believe I can assure you gained’t have heard but about Apple’s final keynote.
In addition to Max Weinbach and Mark Gurman, there’s now corroboration from Ming-Chi Kuo (as seen beneath). These solidly constant analysts have led others to affix in. There was a cautious evaluation of what has been performed earlier than, by BGR.com and now the repeatedly dependable MacRumors has mentioned, “It is not fairly official, however it appears like we lastly have a date for the large iPhone 14 occasion, so mark your calendars and skim up on a few of what we would see on the occasion.” The location additionally quotes Gurman however provides its personal element: “iPhone occasions are sometimes held on Tuesdays, however Monday, September 5 is the Labor Day vacation in the US, so Apple probably pushed the occasion to Wednesday to offer a one-day buffer. iPhone occasions have occurred on Wednesday 4 occasions previously.”
I’d positively agree with that. Although none of those sources are saying what the character of the occasion might be, I’m going to stay my neck out and say that it is going to be a duplicate of the WWDC occasion held in Apple Park.
Equally, 9to5Mac says, “Though nothing is confirmed, it’s widespread sense that this might be the proper time for the corporate to introduce the iPhone 14, Apple Watch Sequence 8, and extra. Since WWDC 2022 had a hybrid expertise, it appears like the corporate might convey the identical expertise to its September occasion, as a report says Apple has began recording the keynote already.”
That report got here from Gurman, that recording of the keynote has begun a while in the past—a intelligent transfer in order that proper up till the final minute, Apple can plump for a totally digital occasion.
However I consider the keynote might be proven on an enormous, and really vivid outside show in Apple Park, as occurred at WWDC, whereas being simulcast on the net.
By the way in which, right here’s one thing you could not have heard: earlier than the published, members of the press had been sitting, sweating and making use of plentiful sunscreen on the fringe of Caffe Macs, because the solar beat down, questioning how they might survive the sunshine for over an hour. The reply got here when, a second or two earlier than the 10AM begin, the solar had moved simply far sufficient for the press rows to be in shadow. I’m not saying Apple had someway mounted the solar to do that, but when any firm can…
Anyway, right here’s a tip: when the invitations exit, watch to see if the situation is Steve Jobs Theater or simply Apple Park. If the latter, it’ll be in the identical place as WWDC (although maybe the seating might be rearranged to permit for various daylight as we edge in direction of fall). In fact, it is going to be a smaller occasion as there gained’t be builders this time.
As time passes, extra particulars will probably leak out so please examine again as I’ll cowl them right here on Forbes, however for now, learn on for what we all know thus far.
August 19 replace. No sooner had the dependable Mark Gurman urged that the unveil date for this 12 months’s iPhones might be Wednesday, September 7, however one other well-regarded analyst has entered the fray.
Ming-Chi Kuo from TFI Securities yesterday commented, “The iPhone 14 announcement/delivery date could also be sooner than iPhone 13/12, which might be one of many causes Apple provided a constructive outlook for 3Q22 from the final earnings name.”
That is incisive understanding of an earnings name, and Kuo is saying that the figures Tim Prepare dinner and co had been predicting had been partly as a result of they knew that the iPhones would get an additional week of gross sales within the present quarter. The remainder of us didn’t know this because the expectation of a September 13 reveal was widespread.
This is sensible: releasing the iPhones earlier can solely be a great factor for Apple’s gross sales, particularly since conventionally, individuals cease shopping for iPhones in August, anticipating a mid-September launch of the brand new mannequin. So, to chop that fallow time by a complete week is nice enterprise apply.
Kuo goes on, revealing that though this launch is nice for gross sales, it might be performed to reduce issues: “The worldwide recession danger remains to be rising and unpredictable, so asserting/delivery the iPhone as quickly as attainable could reduce the influence of recession danger on demand.”
I’m not as satisfied by this, for the U.S. market anyway as there are indicators that inflation could also be cooling now so the reluctance to make costly purchases could also be much less eager than anticipated. That mentioned, the earlier is certainly the higher.
The chance that the occasion might happen within the week commencing September 5 had been discounted, as a result of the discharge is routinely per week later. And anyway, Monday, September 5 is a vacation, so flying in workers and press from world wide on a vacation for an occasion on Tuesday, September 6, appeared unlikely.
Except, that’s, the occasion is digital quite than in particular person. Gurman believes the occasion is being recorded, so a digital occasion is probably going.
Shifting the occasion date (digital or in-person) to a Wednesday, although not unprecedented, is uncommon. However holding an in-person occasion on Wednesday, September 7 would resolve the issue of relocating workers and friends on a public vacation.
However a digital occasion? I get the considering behind this, and in any case, Apple may be very cautious about the way it holds its occasions when Covid isn’t that far within the rearview mirror.
Even so, I believe Gurman is unsuitable when he says, “The corporate intends to stream the occasion on-line — quite than holding an in-person gathering — persevering with an method it adopted initially of the pandemic.”
In June, Apple staged a extremely profitable hybrid occasion, with a pre-recorded keynote performed out on an enormous video display screen in Apple Park to tons of of builders, chosen friends, and press.
If that was attainable then, why not maintain a hybrid occasion now with a smaller visitor listing, as no devs can be prone to be invited?
That occasion started with a dwell look from Tim Prepare dinner and Craig Federighi introducing the keynote broadcast and it labored nicely. My guess, and it’s not more than that, is that that is the format that Apple will observe this September when it pronounces its new iPhones and extra.
In fact, we gained’t know till invitations exit, and till the second they do, Apple can as a substitute go for a virtual-only occasion, one thing I believe it will solely take into account if there’s a sudden spike in Covid transmissions in California. If that occurs, then it has its pre-recorded keynote up its sleeve.
So, what does all this imply?
Whether or not the occasion is dwell or digital, assuming it occurs on Wednesday, September 7 at 10AM Pacific, then the shiny new iPhones, Apple Watches and AirPods Professional will go on sale on Friday, September 16, I consider.
Keep tuned for extra particulars as they emerge.