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New gross sales date from the second quarter of 2022 reveals that Apple’s iPhone stays the best-selling smartphone in China, and native rival Vivo has overtaken Samsung for second place.
The iPhone is persistently the most well-liked smartphone in China, with half of all smartphones offered in the course of the 6.18 Competition being Apple’s. Now Counterpoint Analysis claims that Apple has stored that sturdy lead, however native rivals are making the checklist of prime ten distributors change.
“Apple did properly within the $1,000 and above section, recording 147% YoY enhance, whereas Samsung additionally grew 133% YoY,” mentioned Counterpoint Analysis analyst Mengmeng Zhang in an announcement. “Each these manufacturers benefitted from Huawei’s decline and the shift in buy traits in the direction of premium telephones in China.”
“[However, driven] by the vivo X80 sequence’ success, vivo grew 504% YoY within the premium section,” continued Zhang. “The vivo X sequence completely combines design and efficiency for this section, serving to vivo carry out properly in on-line channels.”
Evaluating Q2 2022 with the identical interval a yr in the past, Apple has grown from a 43% market share to a 48% one. Even with its development in unit gross sales, although, Samsung has seen its share drop from 19% to 11%.
The brand new second place vendor, Vivo, has greater than doubled its share from 6% to 13%. Over the identical interval, Oppo dropped from 13% to eight%, however Honor rose from 6% to 9%.
“Apple and Huawei have been competing for the primary and second spots for lengthy,” mentioned Counterpoint’s senior analyst Ivan Lam. “However now different main Chinese language OEMs have began focusing on the premium section.”
Counterpoint predicts that competitors from native premium smartphone distributors will proceed, but in addition says Samsung might see a resurgence. That is particularly due to its foldables that it simply launched within the third quarter. Apple doesn’t but compete with that type issue.