ROCHESTER, Mich., Aug. 25, 2022 (GLOBE NEWSWIRE) — Two years after Covid-19 introduced an abrupt halt to giant public gatherings throughout the nation, thousands and thousands of America’s automotive customers returned to their native exhibits, in line with the just lately revealed Foresight Analysis 2021-22 US Auto Present Season Attendance Report ©. Though 21 exhibits haven’t but resumed, half of pre-pandemic nationwide attendance has already been recovered, the report reveals.
“Covid-19 continues to affect auto exhibits as the highest barrier to attendance, most notably amongst older shoppers. However the knowledge exhibits that many new car customers had been wanting to return to their native auto present, and did,” stated Christopher Stommel, Foresight Analysis President. “Foresight Analysis reviews seeing extra 12-month intenders, longer dwell occasions, and extra engaged purchasing. Shoppers have numerous auto trade developments they wanted to compensate for from these two years.”
Amongst these developments is the trade’s fast transition towards electrification. Whereas shopper acceptance of electrics is rising, trade specialists agree {that a} sizeable hole stays, and the best technique to construct acceptance is thru direct shopper interplay with these automobiles. “Auto exhibits play a major function by supplying a bigger focus of in-market and motivated new car consumers than different experiential occasions on the market,” Stommel provides. “3 out of 4 auto present guests usually tend to purchase a hybrid or full electrical car after attending a present.”
One other key discovering of the report is the unfavorable penalties of manufacturers not exhibiting at auto exhibits. “Individuals discover when their very own model – or most popular subsequent model – will not be there,” Stommel says. “That is resulting in decrease model opinion and buy probability, since when a present customer can’t discover your model on the ground, they don’t simply flip round and depart; they take one other have a look at the competitors. And Foresight Analysis is more and more seeing that they’re discovering the competitors to be appropriate options, given the 50% will increase in model additions occurring on present flooring from just some years in the past.”
The “2020-21 US Auto Present Season Attendance Report © report revealed July 25, 2022. Foresight Analysis has been a number one supplier of automotive advertising and marketing analysis insights for 25 years, overlaying a variety of trade sectors together with auto exhibits, motorsports, experiential occasions, and car equipment. For extra info, contact:
Christopher Stommel
Foresight Analysis
Telephone: (248) 608-1870 x 16
[email protected]
www.foresightresearch.com