NASCAR and Stanley Black & Decker (NYSE: SWK), the world’s largest software firm and a pacesetter in outside tools, at this time introduced American software icon CRAFTSMAN® will return because the title sponsor of the NASCAR Truck Collection starting in 2023. After serving because the sequence’ title sponsor from its inception in 1995 to 2008, the NASCAR CRAFTSMAN Truck Collection will make its homecoming at Daytona Worldwide Speedway on February 17, 2023.
Along with the Truck Collection title sponsorship, Stanley Black & Decker will additional develop its presence within the sport, coming into right into a multi-year partnership designating the corporate and its iconic manufacturers because the “Official Instruments Accomplice of NASCAR” and “Official Instruments” of all NASCAR-owned and operated tracks.
“We rejoice the return of the NASCAR CRAFTSMAN Truck Collection with our clients, distribution companions and workers,” stated Doug Redpath, President of Hand Instruments, Equipment and Storage for Stanley Black & Decker. “From proud owners and homebuilders to auto fans and grasp mechanics, CRAFTSMAN has been the model generations have trusted to get the job carried out. The Truck Collection represents genuine, daring and proud drivers and followers, which embody the identical traits of our CRAFTSMAN model. We look ahead to our return in Daytona in 2023 to reunite with our loyal followers as we start this new chapter in NASCAR historical past.”
NASCAR CRAFTSMAN Truck Collection title sponsorship consists of unique model integrations on autos, crew uniforms, tracks and extra along with the branding of the Triple Truck Problem and Championship Race entitlement. It’ll additionally function a platform to help the launch of latest merchandise, amplify seasonal promotions, and spotlight the various methods CRAFTSMAN is constructing satisfaction.
As a part of the NASCAR CRAFTSMAN Truck Collection Title Sponsor announcement, representatives from NASCAR and Stanley Black & Decker revealed a CRAFTSMAN Toyota Tundra truck at Daytona Worldwide Speedway alongside present Truck Collection driver Zane Smith and inaugural Truck Collection champion Mike Skinner.
Stanley Black & Decker Named the Official Instruments Accomplice of NASCAR
With a mission to rejoice those that make the world, paired with an everlasting partnership historical past with NASCAR, Stanley Black & Decker and its manufacturers similar to CRAFTSMAN, DEWALT and MAC TOOLS shall be put to work throughout all NASCAR places. The corporate’s instruments shall be extremely utilized from the pit crews in the course of the large race, to the groups accountable for developing new racing services throughout the nation, producing unequalled enthusiasm on and off the monitor.
“Stanley Black & Decker is an modern firm that has a wealthy historical past in our sport and these new agreements join our manufacturers in an genuine and significant means,” stated Daryl Wolfe, Govt Vice President and Chief Income Officer at NASCAR. “We all know NASCAR followers are model loyal and acknowledge how vital software efficiency is in racing. We’re excited to see how this official partnership deepens the reference to our racing group whereas additionally bringing again CRAFTSMAN, the model that began all of it within the Truck Collection.”
As an Official Accomplice, Stanley Black & Decker has unique NASCAR Advertising and marketing and Promotional rights and turns into a member of the NASCAR Gas For Enterprise Council.
NASCAR PR