Firm may also additional broaden its presence within the sport, getting into right into a multi-year partnership designating Stanley Black & Decker and its iconic manufacturers because the “Official Instruments Associate of NASCAR” and “Official Instruments” of all NASCAR-owned and operated tracks.
DAYTONA BEACH, Fla., Aug. 26, 2022 /PRNewswire/ — NASCAR and Stanley Black & Decker (NYSE: SWK), the world’s largest software firm and a pacesetter in out of doors tools, immediately introduced American software icon CRAFTSMAN® will return because the title sponsor of the NASCAR Truck Collection starting in 2023. After serving because the sequence’ title sponsor from its inception in 1995 to 2008, the NASCAR CRAFTSMAN Truck Collection will make its homecoming at Daytona Worldwide Speedway on February 17, 2023.
Along with the Truck Collection title sponsorship, Stanley Black & Decker will additional broaden its presence within the sport, getting into right into a multi-year partnership designating the corporate and its iconic manufacturers because the “Official Instruments Associate of NASCAR” and “Official Instruments” of all NASCAR-owned and operated tracks.
“We have fun the return of the NASCAR CRAFTSMAN Truck Collection with our prospects, distribution companions and staff,” stated Doug Redpath, President of Hand Instruments, Equipment and Storage for Stanley Black & Decker. “From proud owners and homebuilders to auto fans and grasp mechanics, CRAFTSMAN has been the model generations have trusted to get the job finished. The Truck Collection represents genuine, daring and proud drivers and followers, which embody the identical traits of our CRAFTSMAN model. We stay up for our return in Daytona in 2023 to reunite with our loyal followers as we start this new chapter in NASCAR historical past.”
NASCAR CRAFTSMAN Truck Collection title sponsorship consists of unique model integrations on autos, crew uniforms, tracks and extra along with the branding of the Triple Truck Problem and Championship Race entitlement. It is going to additionally function a platform to help the launch of latest merchandise, amplify seasonal promotions, and spotlight the numerous methods CRAFTSMAN is constructing delight.
As a part of the NASCAR CRAFTSMAN Truck Collection Title Sponsor announcement, representatives from NASCAR and Stanley Black & Decker revealed a CRAFTSMAN Toyota Tundra truck at Daytona Worldwide Speedway alongside present Truck Collection driver Zane Smith and inaugural Truck Collection champion Mike Skinner.
Stanley Black & Decker Named the Official Instruments Associate of NASCAR
With a mission to have fun those that make the world, paired with an everlasting partnership historical past with NASCAR, Stanley Black & Decker and its manufacturers equivalent to CRAFTSMAN, DEWALT and MAC TOOLS might be put to work throughout all NASCAR areas. The corporate’s instruments might be extremely utilized from the pit crews in the course of the large race, to the groups liable for developing new racing amenities throughout the nation, producing unmatched enthusiasm on and off the observe.
“Stanley Black & Decker is an modern firm that has a wealthy historical past in our sport and these new agreements join our manufacturers in an genuine and significant method,” stated Daryl Wolfe, Government Vice President and Chief Income Officer at NASCAR. “We all know NASCAR followers are model loyal and acknowledge how necessary software efficiency is in racing. We’re excited to see how this official partnership deepens the reference to our racing group whereas additionally bringing again CRAFTSMAN, the model that began all of it within the Truck Collection.”
As an Official Associate, Stanley Black & Decker has unique NASCAR Advertising and marketing and Promotional rights and turns into a member of the NASCAR Gas For Enterprise Council.
About CRAFTSMAN®
CRAFTSMAN®, a Stanley Black & Decker model, is an American icon that owners, residence builders, auto fans and grasp mechanics have trusted since 1927 – and immediately’s CRAFTSMAN® continues that legacy. With a concentrate on dependable, high-performance instruments, storage and tools, CRAFTSMAN® has revived its long-established delight in superior high quality. Now it is simpler than ever to get the instruments trusted for generations at extra locations than ever. For extra info go to www.craftsman.com or observe CRAFTSMAN® on Fb, Instagram and Twitter.
About NASCAR
The Nationwide Affiliation for Inventory Automotive Auto Racing, LLC (NASCAR) is the sanctioning physique for the No. 1 type of motorsports in the US and proprietor of 16 of the nation’s main motorsports leisure amenities. NASCAR consists of three nationwide sequence (NASCAR Cup Collection™, NASCAR Xfinity Collection™, and NASCAR Tenting World Truck Collection™), 4 regional sequence (ARCA Menards Collection™, ARCA Menards Collection East & West and the NASCAR Whelen Modified Tour™), one native grassroots sequence (NASCAR Advance Auto Components Weekly Collection™) and three worldwide sequence (NASCAR Pinty’s Collection™, NASCAR Mexico Collection™, NASCAR Whelen Euro Collection™). The Worldwide Motor Sports activities Affiliation™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports activities automobile sequence. NASCAR additionally owns Motor Racing Community, Racing Electronics, and ONE DAYTONA. Primarily based in Daytona Seaside, Florida, with places of work in eight cities throughout North America, NASCAR sanctions greater than 1,200 races in additional than 30 U.S. states, Canada, Mexico and Europe. For extra info go to www.NASCAR.com and www.IMSA.com, and observe NASCAR on Fb, Twitter, Instagram, and Snapchat (‘NASCAR’).
About Stanley Black & Decker
Headquartered within the USA, Stanley Black & Decker (NYSE: SWK) is the world’s largest software firm working almost 50 manufacturing amenities throughout America and greater than 100 worldwide. Guided by its objective – for individuals who make the world – the corporate’s greater than 60,000 various and high-performing staff produce modern, award-winning energy instruments, hand instruments, storage, digital software options, life-style merchandise, out of doors merchandise, engineered fasteners and different industrial tools to help the world’s makers, creators, tradespeople and builders. The corporate’s iconic manufacturers embody DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, HUSTLER® and TROY-BILT®. Acknowledged for its management in environmental, social and governance (ESG), Stanley Black & Decker strives to be a drive for good in help of its communities, staff, prospects and different stakeholders. To study extra go to: www.stanleyblackanddecker.com.
SOURCE CRAFTSMAN