NASCAR welcomed again a well-known accomplice Friday afternoon as Craftsman was named the entitlement sponsor of the Truck Collection.
Truck Collection groups will race underneath the NASCAR Craftsman Truck Collection banner starting at Daytona on February 17, 2023. Craftsman replaces the Tenting World model, which isn’t returning subsequent season after its contract with NASCAR runs out on the finish of this yr. Tenting World and the Gander Open air model have sponsored the collection for the final 14 years.
Craftsman was the primary main sponsor of the Truck Collection when it debuted in 1995. The sponsorship ended after the 2008 season.
“We rejoice the return of the NASCAR Craftsman Truck Collection with our prospects, distribution companions and workers,” stated Doug Redpath, President of Hand Instruments, Equipment and Storage for Stanley Black & Decker. “From proud householders and homebuilders to auto lovers and grasp mechanics, Craftsman has been the model generations have trusted to get the job performed.
“The Truck Collection represents genuine, daring and proud drivers and followers, which embody the identical traits of our Craftsman model. We stay up for our return in Daytona in 2023 to reunite with our loyal followers as we start this new chapter in NASCAR historical past.”
Along with asserting the return of Craftsman to the Truck Collection, Stanley Black & Decker, the mum or dad firm of Craftsman, was named the Official Instruments Associate of NASCAR.
“Stanley Black & Decker is an progressive firm that has a wealthy historical past in our sport and these new agreements join our manufacturers in an genuine and significant approach,” stated Daryl Wolfe, Govt vice chairman and Chief Income Officer at NASCAR. “We all know NASCAR followers are model loyal and acknowledge how essential instrument efficiency is in racing. We’re excited to see how this official partnership deepens the reference to our racing neighborhood whereas additionally bringing again CRAFTSMAN, the model that began all of it within the Truck Collection.”