NASCAR and Stanley Black & Decker, the world’s largest device firm and a pacesetter in out of doors gear, introduced Friday that Craftsman will return because the title sponsor of the NASCAR Truck Collection starting in 2023. After serving because the collection’ title sponsor from its inception in 1995-2008, the NASCAR Craftsman Truck Collection will make its homecoming at Daytona Worldwide Speedway on Feb. 17, 2023.
Along with the Truck Collection title sponsorship, Stanley Black & Decker will additional develop its presence within the sport, coming into right into a multi-year partnership designating the corporate and its iconic manufacturers because the “Official Instruments Associate of NASCAR” and “Official Instruments” of all NASCAR-owned and operated tracks.
“We have fun the return of the NASCAR Craftsman Truck Collection with our prospects, distribution companions and workers,” stated Doug Redpath, President of Hand Instruments, Equipment and Storage for Stanley Black & Decker, in a press release. “From proud owners and homebuilders to auto fanatics and grasp mechanics, Craftsman has been the model generations have trusted to get the job executed.
“The Truck Collection represents genuine, daring and proud drivers and followers, which embody the identical traits of our Craftsman model. We look ahead to our return in Daytona in 2023 to reunite with our loyal followers as we start this new chapter in NASCAR historical past.”
NASCAR Cratsman Truck Collection title sponsorship contains unique model integrations on autos, crew uniforms, tracks and extra along with the branding of the Triple Truck Problem and Championship Race entitlement. It would additionally function a platform to assist the launch of latest merchandise, amplify seasonal promotions, and spotlight the various methods Craftsman is constructing pleasure.
Craftsman replaces Tenting World as Truck Collection sponsor.