STATEN ISLAND, N.Y. – For James Prendamano, the official opening of PreReal, Prendamano Actual Property is a dream come true.
“The entire concept behind this agency was to take the perfect components of a conventional native brokerage and meld them with all of the cutting-edge instruments accessible to us within the digital toolbox,” Prendamano mentioned, detailing the genesis of his newly-launched enterprise, which initially debuted in Bulls Head this previous April earlier than settling in its new everlasting Tottenville headquarters this week. “The response has been higher than I ever might have dreamed of.”
Located on a busy stretch of Amboy Street in a shocking Queen Anne fashion Colonial house, the workplace options an open format, a number of breakout house and a podcast studio the place Prendamano produces his weekly “PreReal Podcast.”
“We launched the podcast throughout quarantine as a strategy to keep related,” Prendamano mentioned. “It addresses various subjects – all the things from funding methods to learn how to survive in actual property throughout these inflationary occasions. At first it was a problem and it positioned me exterior of my consolation zone, however this podcast has been transformative.”
Prendamano says the weekly broadcast has constructed an viewers in over 60 international locations, and his staff is now approaching 20,000 downloads/performs.
“It has been an incredible strategy to study, join and impart my data to the plenty,” the dealer mentioned.
For Prendamano, who mainly “grew up within the biz,” this complete new actual property endeavor has mainly introduced him full circle.
“I’ve been round actual property since I used to be knee-high to a grasshopper. Actually, way back to I can keep in mind, I’ve recollections of going to appointments and late nights within the workplace with mother,” he advised the Advance/SILive in April, referring to his mom, who owns Casandra Properties in St. George, the place he launched his actual property profession.
However Prendamano determined to shift his focus lately, after figuring out many altering tendencies within the business.
“Issues have modified rapidly over the previous a number of years,” he mentioned. “Millennials at the moment are the biggest phase of consumers and so they eat all the things digitally.”
To account for that modernization, Prendamano cut up his staff into two distinct divisions: advertising and digital.
“At present you should be a digital guru and marketer as effectively,” mentioned Prendamano. “We have now a full-blown advertising division that presently consists of 5 staff members. Every of them are specialists of their respective trades. Their job is to get as many eyes as attainable on the property on the proper time and targeted towards the proper viewers.”
In a quickly altering digital world, Prendamano mentioned it’s vital to have staff members devoted to this facet of the enterprise.
“The digital world is altering so quickly, it’s our perception you want devoted specialists who continually keep on high of the most recent algorithms, instruments accessible and general knowledge evaluation,” he mentioned. “This permits our brokers to give attention to producing new offers and on the negotiations. Actual property, for most individuals, would be the single largest sale and/or buy of their lives. As professionals we owe it to our shoppers to ship the best possible. This mannequin permits us to just do that.”
The industrial aspect of Prendamano’s company focuses on acquisitions, gross sales and leasing whereas the residential division focuses on vendor illustration, purchaser illustration and funding gross sales. On the consulting aspect, his staff handles a big selection of shoppers, from institutional to native companies.
“This has been an incredible 12 months,” Prendamano concluded, crediting his spouse Lauren as his “power,” and praising his workers for his or her onerous work and dedication. “It’s an especially thrilling time to be in the actual property business, and I can’t wait to see what the long run holds for PreReal.”