First Lite’s new constructing is a one-stop store for fishing and looking clothes, gear, equipment, and in-store occasions.
First Lite, a looking attire model underneath the MeatEater, Inc. umbrella, simply celebrated the grand opening of its first brick-and-mortar store. The Hailey, Idaho retailer sells the total lineup of First Lite attire and equipment, together with its new waterfowl line. Gear for hunters and anglers from sister corporations Phelps Recreation Calls and FHF Gear can also be obtainable. Buyers can even discover gear from Benchmade Knives, YETI, and extra.
Brick-and-mortar places current distinctive benefits. The shop will quickly provide month-to-month occasions like cooking demos and security programs. First Lite — previously a web-only firm — is predicated in Hailey, so constructing the shop there was a pure match.
“As a direct-to-consumer model, this provides us the chance to showcase our gear in individual and supply customized procuring experiences for all of our prospects,” Bridget Noonan, First Lite Vice President & Basic Supervisor, mentioned in a press release. “Our first ever brick-and-mortar house will advance the way in which we work together with our prospects and convey First Lite to the forefront of the looking and outside attire market.”
A Searching and Fishing Empire
First Lite is a subsidiary of MeatEater, Inc., the brainchild of hunter and media persona Steven Rinella. MeatEater, Inc acquired First Lite in 2019.
“Ever since First Lite turned a part of the MeatEater household, they’ve been an integral a part of our progress and the embodiment of the place we’re going as an organization. We’re proud to announce the following step in that progress with the opening of this lovely new retailer in Hailey, the place we are able to showcase First Lite’s revolutionary merchandise and your complete MeatEater household of manufacturers, which we consider is the very best rattling gear in the marketplace. We’re excited to open this retailer to the neighborhood and all our First Lite prospects,” Dan Chumbler, MeatEater CEO, mentioned in a press release.
First Lite, MeatEater, and FHF Gear all have established reputations for emphasizing the stewardship and conservation facets of looking.