Forward of the upcoming festive season and the much-awaited ‘Huge Billion Days’, Flipkart introduced the rollout of the brand new vogue season with the Autumn Winter vogue assortment on the platform.
A classy curation of lakhs of recent and distinctive types from high Indian and Worldwide manufacturers might be out there throughout classes together with attire, equipment, and footwear. The earlier Spring Summer time Season and the Finish Of Season Sale noticed important participation from buyers throughout ages. The brand new season launch will even convey curated vogue and life-style choices to hundreds of thousands of shoppers from metros to tier ll+ areas throughout the nation.
Along with the introduction of the Autumn Winter assortment, Flipkart can be gearing as much as present a revamped procuring expertise by a number of technology-led options for the upcoming festive season. These initiatives construct on buyer insights and nuances in buyer procuring throughout geographic and demographic parameters.
They embrace picture search to simplify and slender down the product discovery journey for purchasers and to beat vernacular and linguistic limitations, video cataloging to allow prospects to get dynamic details about the merchandise reminiscent of match, cloth, and so on; reside commerce to supply an interactive procuring expertise, to call just a few.
Constructing on buyer analysis and indicative preferences, the colour spectrum within the new Autumn Winter assortment will span throughout earthy hues, together with blues, browns, yellows, pinks, and greens. Prospects can select from a spread of stylish types throughout clothes, tops, t-shirts, kurtas, skirts, pants, denim, cardigans, sweaters, and jackets, together with tendencies reminiscent of Victorian sleeves, Y2K, darkish florals, metallics, and color-blocking.
Abhishek Maloo, Senior Director, Flipkart Trend, mentioned, “In preparation for the festive season and the Huge Billion Days, we proceed to strengthen our broad choice of types and types, and enhance procuring experiences for our prospects. As vogue consciousness positive factors momentum throughout the nation, we proceed to bridge the hole between metros and Tier ll+ areas by enabling a seamless vogue procuring expertise.”
“The Autumn Winter vogue assortment debuts on the good time when individuals throughout the nation wish to improve or refresh their wardrobes within the lead-up to the festive season. As well as, we additionally purpose to amplify pleasure by a number of expertise improvements led by our #NewForYou marketing campaign that can assist scale Trend for the metro in addition to Bharat prospects,” he added.
Flipkart works with a rising variety of nationwide, worldwide, and regionally famend vogue sellers and types together with D2C. This consists of figuring out alternatives to attach them with shoppers throughout India by the net market, leveraging the facility of expertise to scale their presence, and diversifying current product portfolios.
Deepak Patil, Enterprise Head, Cult Sports activities, mentioned, “Flipkart has provided us an important platform for each class that we now have launched, with the newest addition of footwear and sports activities tools class to our portfolio, we’re positive Flipkart will assist us develop and join with audiences throughout the nation.”
Flipkart has partnered with over 100 influencers throughout vogue and life-style for a #NewForYou marketing campaign to bolster the platform’s expansive Autumn Winter vogue curation on social media. Flipkart’s Autumn Winter vogue assortment consists of a big selection of attire, footwear, and equipment for males, ladies, and youngsters.