- Google took a jab at Apple over the way it converts texts and media from Android customers to iPhones.
- Google is asking for Apple to undertake RCS, a brand new normal for changing media between units.
- Customers have lengthy bemoaned the inexperienced bubbles that include texting between iPhones and Androids.
On Tuesday, Google took a blatant jab at Apple on its web site over what it says is Apple’s failure to enhance the consumer expertise of messaging between iPhone and Android units.
Some customers have lengthy lamented the inexperienced message bubbles that include cross-device messaging, in addition to poor-quality compressed movies, the dearth of learn receipts, and different complications.
Google blames Apple, as the corporate converts texts despatched between iPhones and Androids into what’s referred to as SMS and MMS, each of that are decades-old strategies of sending text-only messages from machine to machine.
As an alternative, Google says, Apple ought to use one thing referred to as Wealthy Communication Providers, which it says is the “fashionable business normal” meant to enhance how individuals can ship not solely texts but in addition media, resembling emojis, movies, and photographs.
“These issues exist as a result of Apple refuses to undertake fashionable texting requirements when individuals with iPhones and Android telephones textual content one another,” the Android web site mentioned.
The web page prompts guests to share the marketing campaign on social media and “assist @Apple #getthemessage.”
“Texting between iPhone and Android is damaged. It is time for Apple to repair inexperienced and blue bubbles, and texting for everybody,” the social textual content mentioned.
Apple didn’t instantly reply to Insider’s request for remark.
That is solely the newest occasion by which Google has referred to as for Apple to undertake RCS. In June, Google seized a possibility to get its level throughout when the rapper Drake launched his music “Texts Go Inexperienced” about miscommunication with a associate.
Google’s social group posted an “unofficial lyric explainer video” that praised the music and interpreted the lyrics as complaints towards iPhone turning Android customers’ texts inexperienced.
—Android (@Android) June 18, 2022
“If just some tremendous gifted engineering group at Apple would repair this,” Google’s June video mentioned.