HDFC Financial institution has introduced the launch of a brand new marketing campaign titled ‘Vigil Aunty’. It goals to encourage folks throughout the nation to practise protected banking habits.
It will complement the financial institution’s ‘Mooh Band Rakho’ marketing campaign which urges folks to not share their confidential banking info with others.
Anuradha (Anu) Menon would be the protagonist of this marketing campaign. Via a sequence of movies, reels, chat reveals, Menon, as Vigil Aunty, shall be creating consciousness on protected banking do’s and don’ts.
The marketing campaign advert showcases that Vigil Aunty motivates the residents to remain vigilant by maintaining them knowledgeable concerning the modus operandi of monetary fraudsters, methods to detect cyber fraud makes an attempt and methods to keep protected.
The marketing campaign will run for 4 to 6 weeks to popularise Vigil Aunty and encourage folks to comply with her on social media and/or by way of WhatsApp.
Vigil Aunty may have a steady presence within the digital ecosystem and can proceed to tell prospects about numerous modus operandi of monetary fraudsters and methods to keep protected from them.
Sameer Ratolikar, chief info safety officer, HDFC Financial institution, stated, “There’s a want to teach prospects on protected banking habits and make them conscious of the varied modus operandi utilized by fraudsters. At HDFC Financial institution, we recognise our position in creating this consciousness.”
Ravi Santhanam, chief advertising and marketing officer and head – company communications, legal responsibility merchandise and managed programmes, HDFC Financial institution, stated, “We determined to create our very personal social media influencer, Vigil Aunty, to offer prospects with info on protected banking habits. Menon fitted the position completely as she is extremely efficient in participating with folks; her comedian actions along with her command over a number of languages leads us to consider that she’s going to be capable to encourage folks throughout the nation in adopting protected banking habits.”
Watch the video right here: