In a bid to supply monetary companies for the farmers and agriculturist, non-public lender HDFC Financial institution Ltd.has introduced the launch of ‘#HarGaonHamara’ Interactive Voice Response (IVR) toll-free quantity (1800 120 9655).
The IVR is a one-stop calling answer for farmers to assist them attain the financial institution over the cellphone and enquire/avail the banking merchandise. The toll-free IVR service will help the farmers in connecting farming and agriculture part from throughout the nation to the financial institution, simply by dialling 1800 120 9655 and sharing PIN code quantity. The closest department accessible to the realm will mechanically map the farmer and a financial institution consultant will attain out to the farmer to deal with his / her wants.
This exercise is part of the lender’s ‘#HarGaonHamara’ initiative that goals to achieve the interiors of India and create consciousness of assorted monetary, digital merchandise and social safety schemes in step with the centre’s imaginative and prescient for monetary inclusion. Within the course of, ‘#Har Gaon Hamara’ goals to create an understanding and conducive mechanism for agriculturist in the direction of the formal banking in semi city and underserved areas.
Over two thirds of India’s populace resides in rural areas and a number of other amongst them are nonetheless would not have entry to formal banking companies. HDFC Financial institution is stepping up its efforts throughout the nation to bridge the urban-rural divide by this initiative.
“The intention is to take banking to the doorstep of each Indian farmer and agriculturist. Our Toll-Free Quantity will assist HDFC Financial institution supply its complete vary of rural centric monetary services to the agricultural interiors. HDFC Financial institution is trying to faucet the alternatives in these areas by providing a wider product vary, sooner turnaround time, and digitisation. We imagine initiatives comparable to these will assist fulfil the altering aspirations of shoppers in rural India, convey prosperity to their houses and enhance the agricultural economic system,” mentioned Rajinder Babbar, Enterprise Head – Rural Banking Group, HDFC Financial institution.
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