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Life insurer HDFC Life has launched the ‘BounceBack Batch’ marketing campaign, by way of which the model goals to showcase that unwavering assist from the household and the reassurance of life insurance coverage can allow one to bounce again from any problem.
Whereas the world has witnessed unprecedented challenges associated to well being, psychological well-being, employment, and monetary stability, one cohort that has seen the downsides as a result of restriction attributable to the pandemic is the scholar group.
Analysis means that college students have been one of many most-affected teams. It grew to become essential for them to adapt to on-line education, keep away from social interactions and even keep indoors with out stepping out for any sporting actions. The pandemic-induced restrictions have impacted their lives drastically.
With this marketing campaign, HDFC Life has centered on the story of each Indian pupil throughout this pandemic from the lens of a graduating college woman.
By numerous anecdotes and life tales, the woman narrates that whereas youngsters like her confronted difficulties on a number of ranges, the assist from dad and mom on each monetary planning and emotional fronts enabled them to succeed.
Graduating in these unsure occasions is a testomony to their resilience which makes the present batch of scholars stand out from each different batch.
Vishal Subharwal, Head – Advertising, Digital Enterprise and E-commerce, HDFC Life, stated, “The final two years have been tough for everybody. This part has been particularly difficult for college kids as they’ve misplaced out on classroom studying, interpersonal skill-building and among the finest days of their lives.”
“However the half that stands out is the larger story in regards to the resilience demonstrated by these college students and their households. With this marketing campaign, we goal to drive this realisation and the significance of monetary planning by way of a pupil’s lens, instilling a way of pleasure in dad and mom who’ve ensured that their youngsters overcome the challenges posed by the pandemic. Thereby, serving to them script a powerful bounce again.”
Rajdeepak Das, CEO and Chief Inventive Officer – South Asia, Leo Burnett, stated, “One of many largest setbacks of the pandemic was the shutdown of instructional establishments. The batch of 2022 is sometimes called the ‘COVID batch’, having needed to full their research underneath lockdown. There may be usually a query whether or not these college students are at par with the others who accomplished their college years offline. Our movie takes the audiences on an emotional journey of the turmoil that these champions needed to undergo and the resilience they’ve proven within the face of the worst adversity humankind has ever seen. They’ve persevered and bounced again stronger from this problem.”
The model marketing campaign is accessible throughout multi-media platforms – Tv, Digital and DTH.