Realty portal Housing.com will make investments ₹40 crore in a single 12 months on a TV and digital promoting marketing campaign, because it seeks to extend person base at its platform and simplify buy-sale and renting journey of shoppers.
“We’ve got launched our new advert marketing campaign that captures the ethos on which Housing.com has been constructed — to facilitate the search and discovery for everybody until they discover their excellent residence,” mentioned Dhruv Agarwala, Group CEO, Housing.com, PropTiger.com and Makaan.com.
Housing.com seeks to supply shoppers most choices in order that they do not need to accept something lower than excellent, he added.
The corporate would make investments about ₹40 crore on this marketing campaign over the subsequent 12 months, Agarwala mentioned.
The advert marketing campaign will probably be run on TV, digital and OTT platforms, Housing.com mentioned, including that the goal is to achieve over 100 million impressions.
Australian proptech agency REA Group, which owns three portals in India together with Housing.com, has invested almost 300 million Australian {dollars} within the nation within the final 5 years, and can infuse extra funds to ascertain itself as a “clear” market chief, its International CEO Owen Wilson had instructed PTI in Might.
Since October final 12 months, the client visitors on Housing.com was highest and the quantity stood at round 16.5 million in March and was round 2 million greater than its nearest competitor, Agarwala had mentioned in Might.
REA Group had in December 2020 acquired a controlling stake in Elara Applied sciences which owns three Indian actual property portals — Housing.com, Makaan.com and PropTiger.com — and renamed Elara as REA India.
Based in 2012 and bought by REA India in 2017, Housing.com is among the main full stack proptech platforms for owners/residence seekers, landlords, builders and actual property brokers.
It gives listings for brand new properties, resale properties, leases, plots, industrial areas and co-living areas in India.