When Isabelle Shee joined forces along with her youthful sister Kat on social media roughly two years in the past, the longtime golf influencer had a selected mantra in thoughts.
“I’ve personally at all times been a fan and a believer of going quicker alone and additional collectively, and what higher individual to work with than along with your greatest pal and sibling,” Isabelle not too long ago informed The Put up of the “Shee Sisters,” who boast greater than 550,000 followers collectively throughout Instagram, TikTok, and YouTube.
Collectively, Kat and Isabelle — who earned the “Sock Lady” moniker years prior, thanks partly to her knee-high equipment — frequently share pictures and movies of themselves on the course, hanging out with mates, or hanging a pose of their daring and shiny fashions, among the many different playful musings featured of their posts.
“I really feel prefer it’s fairly surreal typically,” Kat stated of collaborating with Isabelle. “Rising up, we used to at all times spend a lot time collectively on and off the golf course, however had been at all times actually shut and we moved round quite a bit, so, it’s actually nice to get to work collectively now.”
Each Isabelle, 27, and Kat, 24, performed collegiate golf. Isabelle at UNLV and Kat at St. John’s College and nonetheless compete in tournaments right this moment. The siblings imagine their bonafides within the sport are simply one of many elements that assist separate them within the ever-growing area of golf influencers.
“I feel we’re a bit of bit totally different, or we stand out in our personal method for a few causes,” Isabelle stated. “I feel there’s a sibling dynamic that folks actually like. And once more, simply energy in numbers. I simply assume that as a result of we’re sisters and we each golf, it’s simply totally different and I feel that’s one motive why we stand out.
“A second motive, I feel is as a result of we do come from a aggressive golf background. Generally golf influencers, they don’t have precise aggressive expertise, however as a result of we did have that — we performed aggressive golf for about 10 years, went to D1 collegiate golf faculties, and performed some mini tour occasions after,” she continued.
For Isabelle and Kat, who’re behind the sustainable sock line, Inside Story, the final word aim is to “create a model greater than” themselves.
“In a method, we’re content material creators, however not within the conventional sense you’d assume,” Isabelle defined. “Social media, when it comes to model partnerships, it’s not our foremost supply of earnings. However actually, our foremost motive for rising a following and a platform is admittedly to market our personal merchandise and create a model greater than ourselves.”
In truth, the Shee sisters are hopeful to develop their horizons additional within the model sector.
“We undoubtedly wish to create our personal clothes line within the close to future, one thing we’re engaged on proper now,” Kat stated.
“Each time we’ve gotten garments, to be trustworthy, we’ve hemmed them, or we’ll glue issues on it, we’ll simply actually make it our personal and we’re a bit of bit extra flashy and we like sparkly issues and pink, and all one coloration,” Isabelle added.
Past trend, the Shee sisters are persevering with to make an affect within the content material creation area, lauding the sense of solidarity inside the influencer group.
“Despite the fact that I really feel like golf is fairly particular person, being within the content material creating area, persons are at all times very supportive they usually’re prepared to collaborate and it’s simply actually enjoyable being in the identical area as different those who have the identical objectives they usually’re very relatable to you,” Kat stated.
As for Isabelle, she believes the presence of content material creators will solely additional golf’s attain.
“Truthfully, the extra golf influencers and content material creators that come out, the extra the game grows general,” she stated.