Proof is mounting that Apple will improve the costs of the iPhone 14 Professional and iPhone 14 Professional Max this 12 months. Ming-Chi Kuo first urged the potential for a value improve final week, and now Wedbush analyst Daniel Ives says that he expects a $100 value improve…
In a brand new investor notice shared by Ped30 at this time, Ives says that Wedbush predicts extra shoppers than ever earlier than will go for the iPhone 14 Professional and iPhone 14 Professional Max gadgets, relatively than their lower-cost options. This represents excellent news for Apple’s coveted common promoting value metric, significantly if the $100 value improve does certainly come to fruition.
At present, the iPhone 13 Professional begins at $999, whereas the iPhone 13 Professional Max begins at $1099.
Ives writes:
Particularly we consider Apple is anticipating one other heavy iPhone Professional and Professional Max combine shift which is a transparent optimistic for ASPs heading into FY23. Whereas the bottom iPhone will keep on the similar value we consider a $100 value improve on the iPhone 14 Professional/Professional Max is probably going in retailer given part value will increase in addition to added performance on this new launch.
Moreover, Ives additionally means that Apple there might “probably be some storage enhancements on each the bottom iPhone 14/Professional.” This means that Apple might improve the bottom storage configuration to assist offset the value improve. At present, the iPhone 13 Professional begins at 128GB of storage.
Ives is now the second analyst to foretell an iPhone 14 Professional and iPhone 14 Professional Max value improve. That being mentioned, we should always take his prediction with a grain of salt as his {hardware} reporting isn’t all the time dependable.
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