The iPhone 14 occasion is simply two weeks away, and early information signifies Apple will as soon as once more spur present iPhone customers to improve. In reality, a brand new survey revealed this week suggests extra individuals are planning to improve to the iPhone 14 than had been planning to improve to the iPhone 13 final yr.
The survey, revealed by Financial savings, is predicated on an admittedly small pattern dimension of 1,500 present iPhone customers. The info exhibits that 14% of present iPhone customers plan to improve to the iPhone 14 this yr, up from 10% in the identical survey previous to the iPhone 13 launch final yr.
In accordance with the survey, greater than two in three people who find themselves planning to improve at the moment have an iPhone that’s lower than two years previous. Moreover, one in three who plan to improve at the moment personal an iPhone that they’ve had for a yr or much less. Solely 13% of individuals planning to improve mentioned they’ve had their present iPhone for greater than three years.
Present cellphone fashions of those that plan to improve to iPhone 14 |
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iPhone 13 | 17% |
iPhone 12 | 29% |
iPhone 11 | 24% |
iPhone SE 2020 | 3% |
iPhone X, XR, or XS | 18% |
iPhone 8 or earlier | 9% |
Among the most typical causes folks gave for why they plan to improve embody quicker processors (61%), improved storage capability (54%), and a 48-megapixel digicam (53%). This appears to counsel a robust curiosity within the iPhone 14 Professional, the place we predict the largest digicam and processor upgrades somewhat than the usual iPhone 14.
As for these iPhone customers who don’t plan to improve, 86% of respondents mentioned that their present cellphone nonetheless works for them, whereas 60% mentioned that upgrading could be too costly.
9to5Mac’s Take
This survey is way from scientific, nevertheless it does present an fascinating take a look at client mindset forward of the iPhone 14 launch. Most notable is the truth that extra iPhone customers this yr are planning to improve to the iPhone 14 than had been planning to improve to the iPhone 13.
Apple is going through plenty of completely different headwinds as we strategy iPhone 14 season. These embody issues like broader financial considerations, inflation, provide chain shortages, and ongoing disruptions associated to COVID-19.
Apple can also be planning to lift the iPhone 14 Professional and iPhone 14 Professional Max costs by round $100, in keeping with a pair of analyst reviews. This might put the iPhone 14 Professional at a beginning value of $1099 and the iPhone 14 Professional Max at $1199.
As I’ve argued earlier than, nevertheless, the addition of a brand new iPhone 14 Max is a serious change to the lineup. This would be the first time that Apple provides a 6.7-inch iPhone at a sub-$1000 value level. It received’t pack all of the bells and whistles of the Professional fashions, nevertheless it’ll be an attractive possibility for individuals who need the largest display screen potential.
Are you planning to improve to the iPhone 14 this yr? In that case, what cellphone are you upgrading from? Tell us down within the feedback.
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