Apple’s iPhone 13. Picture by VnExpress/Tuan Hung
iPhone elevated its market share in Vietnam to fifteen.4% within the second quarter from 7.1% a 12 months earlier to turn out to be the third largest vendor within the nation.
Its year-on-year development of 115% was the very best amongst all producers, Hong Kong firm Counterpoint Analysis mentioned in a report.
Gross sales from 230,000 units in Q2/2021 to almost 500,000.
However general smartphone gross sales fell by 0.9% to three.2 million models.
Apple was behind Samsung (38.4% share) and Oppo (20.7%), however surpassed Xiaomi (13.2%) and Vivo (4.4%).
Vietnamese patrons’ choice for high-end units and value cuts on older iPhone fashions drove Apple’s gross sales up, with two of its merchandise being best-sellers, the report mentioned.
“The premium value band (>US$400) grew by round 75% year-on-year pushed by the iPhone 11, iPhone 13 Professional Max and Galaxy S collection,” Counterpoint analyst Akash Jatwala mentioned.
Apple additionally elevated the variety of its shops in Vietnam through official distributors, serving to additional increase its buyer attain as offline stays the important thing gross sales channel available in the market.
Vietnam is among the rising markets with “very robust double-digit development” which have contributed to the corporate’s success within the second quarter of 2022, Apple CEO Tim Cook dinner mentioned not too long ago.
Xa Que Nguyen, CEO of smartphone retailer chain Hnam Cell, mentioned: “This isn’t shocking as Apple is paying extra consideration to Vietnam. Second quarters are usually low seasons, however Apple’s value drops have stimulated demand.”
The Counterpoint report had “average expectations” of Vietnam since demand may very well be affected by macro points and shopper choice may shift to different necessities.