India’s childcare merchandise, particularly the mom and child care market, are predicted to extend by $26.35 billion, with a CAGR (compound annual progress fee) of 11 % through the time interval 2020-2025, in accordance with a report by Technavio.
The mom-and-baby class has now develop into one of many sought-after segments in India, with new classes and merchandise launched commonly.
YourStory has curated a listing of startups that function within the house.
HunyHuny
Based in 2019 by husband-wife duo Vishal Mittal and Madhurima Rungta and later joined by Hemant Nayak,
is a mom and child model primarily based out of Gurugram.Ranging from 180 prospects to reaching greater than 35,000 infants, HunyHuny sells by way of its web site and likewise has offline shops unfold throughout Delhi-NCR. HunyHuny manufactures its merchandise in numerous elements of the world.
As of now, the startup has roughly 500 SKUs. Its merchandise vary throughout seven classes: child furnishings, child transport, child necessities, child put on, child equipment, maternity lingerie, and maternity put on.
The corporate’s income per thirty days now’s Rs 75 lakh and it expects a progress of 10X with the capital infusion.
BeeLittle
Based in 2015 by three faculty associates Surya Prabha, Sakthipriyadharshini, and Gayathiri, Tirupur-based
claims to be a one-stop store for toddler clothes and equipment constituted of pure materials.
The startup’s purpose is to provide 100% sustainable merchandise to the infants. All of the materials that it makes use of are pure.
BeeLittle has an ecommerce web site and two offline shops, one every in Coimbatore and Tirupur, Tamil Nadu.
The startup claims to have round 1,900 SKUs and over 80 merchandise with greater than 15 classes. It has extensively elevated its clothes vary to boys, ladies and gender impartial clothes for as much as 5 years-old youngsters and likewise expanded maternity put on.
Almost 30 % of the full income is thru offline shops and 70 % by ecommerce. The startup can also be open for funding and the plan is to boost Rs 25 crore.
With the funding, its income objective is to achieve Rs 150 crore per 12 months in three years’ time. The startup goals to increase its product line-up and improve income within the prime six states in India. It is extra targeted on model consciousness and communication.
The Mother Retailer
was launched three years in the past by IIM alum Surbhi Bhatia with an purpose to concentrate on the journey from being pregnant to early motherhood.
The Bengaluru-based startup is a one cease store for a mother to get all the pieces she wants throughout her motherhood journey to assist her simplify her life and revel in this section. Whereas most manufacturers on this class concentrate on the infant wants, The Mother Retailer retains mother because the central focus and resolution maker catering to her wants and that of her child.
It has expanded its gross sales throughout marketplaces together with Myntra, Amazon, Firstcry, Ajio, Nykaa, and many others. The agency has even entered retail by Mothercare shops late final 12 months and have quickly grown to be current in all of their 150 shops throughout India.
This 12 months, The Mother Retailer has expanded its Ecom facility to a 5,000 sqft warehouse owing to rising demand and also will be opening its personal idea retail retailer this 12 months in Bengaluru.
The corporate’s 50 % income comes from on-line web sites, 20 % from social media and the remaining 20 % from offline gross sales.
The bootstrapped enterprise presents every kind of maternity attire in addition to toddler and youngsters attire and bedding. It additionally has a curated market that has onboarded manufacturers to promote all non-apparel classes. It now has greater than 4,000 personal label SKUs and a couple of,000 onboarded model SKUs.
Little Charlie
Launched in April 2022 by Australia-based wife-husband duo Karishma and Sahil Nayyar, Little Charlie presents a variety of eco-friendly, trendy, light-weight child tender sole footwear made particularly for the Indian market.
The startup claims to have delivered its merchandise to over 1,000 prospects in India in simply the span of two months and have gotten successful opinions for his or her product high quality and design.
It has types for boys, ladies as much as the age of 16 months. Within the coming months, the corporate is planning to introduce a brand new vary of footwear and sandals for youths aged as much as three years.
Little Charlie at the moment is predicated out of Amritsar and has a staff of 8 members. It delivers throughout India and has 150+ SKUs on the web site. Its 70 % income comes from web site and 30 % from social media platforms.
The startup designs its merchandise in Australia and sources them internationally from its provider companions.
Oui Oui
Mumbai-based
is a kidswear model favoured by celebrities like Kareena Kapoor Khan, Soha Ali Khan, Neha Dhupia, Lisa Ray, and others.Launched in 2018 by Poonam S Sanghvi, Raina Shriwaardankar, and Viinii Okay Doshi, Oui Oui caters to a pan-India clientele. The model additionally ships overseas by direct orders, and is at the moment talking to a web-based ecommerce web site Namshi within the Center East for a possible manufacturing collaboration on its personal label.
All of its merchandise are designed in-house and its manufacturing unit is in Dadar and Vasai. New collections are launched each three months.
Began with 5-10 orders a month, Oui Oui at present dispatches round 6,000 items on a month-to-month foundation. This consists of Instagram gross sales, by its web site, and thru third celebration web sites like FirstCry, Nykaa, Hopscotch, and Amazon. It additionally does personal label manufacturing for FirstCry and Hopscotch, and can quickly be tying up with Reliance and Myntra.