Al Masaood TBA Division has been recognised for recording important development trajectory in popularising an all-in-one answer in UAE and taking the model to new heights, Common Supervisor Salah Adib tells us extra
Al Masaood’s Tyres, Batteries, and Equipment (TBA) Division was just lately offered with the celebrated International Mobox Award by Bridgestone in Paris, France, for the profitable launch of the Mobox answer in Abu Dhabi and Al Ain.
When Al Masaood launched the answer to the area in 2021, it turned the primary to market the Bridgestone service outdoors Europe. Since then, it’s been an exhilarating journey for Salah Adib, Common Supervisor, Al Masaood Tyres, Batteries & Equipment Division, and the workforce.
He explains: “We’ve had a profitable 12 months in 2021 with our principal model Bridgestone supporting us to deliver MOBOX – the brand new and environment friendly all-in-one subscription package deal for purchasing tires and automotive upkeep providers – to Abu Dhabi, Al Ain, and the Western area.
“The launch of MOBOX, which we now have piloted for the first-time outdoors Europe, has been an awesome success because it offers immense worth and handy mobility options to our prospects. Our strengthened partnership with Bridgestone has enabled us to deliver progressive and sustainable mobility options and value-added choices to our prospects.”
What’s MOBOX?
Mobox is aimed toward decreasing the potential of sudden payments by providing a month-to-month fee scheme for a variety of automotive providers and tires. It’s designed to scale back the associated fee and inconvenience of auto upkeep. Bridgestone pioneered Mobox in early 2018 in France after which expanded throughout different European international locations reminiscent of Spain, Germany, Italy, and the UK.
The launch of the all-in-one MOBOX subscription service in Abu Dhabi is Bridgestone’s first pilot within the MENA area.
Talking in regards to the award, Adib says: “This accolade is a testomony to our honest efforts to current fashionable mobility options and providers that reply to our prospects’ wants. Since its launch, we now have witnessed a big development within the reputation of MOBOX amongst our prospects, with a considerable variety of contracts already bought and no let-up in recent subscribers. As an organisation that locations buyer satisfaction as a prime precedence, we concentrate on adopting new and easy methods to raise our prospects’ expertise with us.”
He believes that buyer developments and preferences are frequently altering. “At the moment, prospects are an increasing number of looking for easy options reminiscent of lease-based and subscription-based providers. As we continually monitor new and growing developments, we see MOBOX as an environment friendly answer to prospects’ auto care wants,” Adib notes. “MOBOX is a private automotive upkeep subscription that gives prospects with a versatile vary of providers that may be customised reminiscent of tires, full guarantee, and different car-related providers accessible for a set month-to-month payment.”
Al Masaood TBA are providing three MOBOX options to prospects: MOBOX Gentle, MOBOX Plus and MOBOX Premium. He explains: “These packages embody two-four tires and providers like tubeless valves, tire becoming, wheel balancing, nitrogen filling, wheel alignment, tire rotation, aircon providers, along with guarantee. By way of its month-to-month subscription scheme, MOBOX may help in decreasing the potential of sudden payments for tires, in addition to cut back the associated fee and inconvenience of auto upkeep.”
Security and environment-friendly options
The division is frequently enhancing driver security and tire well being, the tie up with Bridgestone for MOBOX is only one of its options. Others embody the Summer season Street Security campaigns and elevating consciousness about tire security amongst truck drivers to call just a few.
“Now we have a primal purpose of preserving the security of our group on the highway. Over the previous a number of years, we now have taken an lively position within the Summer season Street Security campaigns rolled out by Abu Dhabi Police,” Adib divulges. “This 12 months, along with Bridgestone, we teamed up with the Built-in Transport Centre in Abu Dhabi, and Street Security UAE to boost consciousness about tire security amongst truck drivers, particularly within the sizzling summer time months. The workforce carried out truck tire situation inspections on the Mussafah truck weighing station in Abu Dhabi, with a complete of 276 truck tires being examined in the course of the marketing campaign.”
The division can also be sustainability and eco-friendly options for its enterprise. “Specialists from a variety of sectors have been collaborating to additional enhance the vitality effectivity and environmental friendliness of the tire of the longer term in the course of the phases of manufacturing, utilization, and recycling,” he says. “They’ve emphasised the need to ensure sustainability, particularly in manufacturing processes, and to interchange tire elements with extra ecologically pleasant materials.”
He provides: “So far as we’re involved, TBA is putting in EV chargers in a few of its prime stores in Abu Dhabi to assist the transition from the standard gas engine automobiles to EV automobiles. As a Bridgestone authorised seller, we’re conscious that the agency is making investments in tire improvement applied sciences to assist EVs on a worldwide scale. The Japanese tire firm anticipates altering its tire providing to handle some urgent EV points.
Fostering employee-oriented development
General, Al Masaood TBA underneath Adib’s ready management has prospered. Talking about his position on the division, he says: “As the top of this division, I guarantee its general operational effectivity – together with rising profitability prospects and sustaining highest requirements of buyer satisfaction. To maintain up with the market developments and alter to our prospects’ altering wants, we’re frequently looking for to enhance our service choices and elevate our buyer expertise.”
He provides: “Our firm’s success is predicated on holding issues easy, coupled with our funding in worker ability improvement. At the moment, we now have younger and inventive professionals that assist us generate new, productive, and out-of-the-box enterprise development concepts. I imagine that the wellbeing of our staff is paramount within the success of our firm as they’re our most necessary belongings. So, I make sure that they keep motivated by going past formalities by way of ‘private management.’
For Adib, his purpose is to maintain serving prospects to better of their means by way of providing high quality and value-added comfortable tire and pitstop auto care providers in Abu Dhabi, Al Ain, and the Western Area. He provides: “My workforce and I are working relentlessly to current knowledgeable and handy expertise to prospects that solutions to their wants. We are also repeatedly working in the direction of additional enhancing our vary of choices and technical providers, all of the whereas holding the security and wellbeing of our Abu Dhabi group prime of thoughts.”
He concludes: “We began the 12 months on a excessive observe and are trying ahead to a busy and fruitful the rest of the 12 months.”