SEOUL, June 2 (Korea Bizwire) — The recognition of the “princess set” bought at Daiso, a localized model of a greenback retailer of america, is sweeping throughout the nation after celebrities had been seen carrying them.
Actress Han So-hee posted an Instagram picture of herself carrying earrings and necklaces laden with pink gems at her celebration final November, drawing public consideration to the equipment she was carrying.
After it was revealed that the equipment had been bought at Daiso, gross sales of the “princess set” doubled in comparison with the earlier month (October). As of April of this 12 months, gross sales have elevated greater than fourfold year-on-year.
Final March, Taeyeon from Ok-pop group Ladies’ Era was seen carrying pink-hearted earrings, necklaces and a crown, which additionally turned out to be from Daiso.
The equipment quickly gained large recognition amongst younger girls, with gross sales up greater than 400 p.c in April in comparison with final 12 months.
All of those merchandise had been launched as toys for younger kids.
As pictures have gotten a main methodology of expression amongst these of their 20s and 30s on social media, equipment just like the “princess set” are gaining recognition for his or her inexpensive costs and effectiveness as props for pictures posted on social media.
Picture Credit score: Instagram / tvN / [email protected]