- Nicole Kramer fell in love with ‘Promoting Sundown’ and knew she wished to be a part of that world.
- A chilly electronic mail she despatched to Mary Fitzgerald led to an interview with the ‘Promoting Sundown’ star.
- Kramer says her social media expertise and private branding expertise obtained her the job.
This as-told-to essay is predicated on a dialog with Nicole Kramer, Mary Fitzgerald’s social media supervisor and private assistant. It has been edited for size and readability.
I despatched Mary Fitzgerald my résumé on a whim. I knew I wished to work for her as quickly as I watched the primary two seasons of “Promoting Sundown.” I am now 4 months into my job as her social media supervisor and private assistant.
I watched “Promoting Sundown” when it had simply been launched on Netflix. I lived in Chicago on the time, and had simply graduated from the College of Alabama in 2019 with a level in promoting. I bear in mind watching the present and feeling like that is the world I wished to be in — the mansions, the outfits, the luxe, and the glam.
So I cold-emailed Mary my résumé and wrote one thing like, “Hello, I really like “Promoting Sundown.” I’d like to work with you, just about in any capability. This is my résumé.”
I additionally talked about that I used to be going to get my actual property license, which did not find yourself taking place. I believe that was a blessing in disguise as a result of my social media expertise proved to be helpful for what I am doing immediately.
I hadn’t even deliberate on shifting to California, however I knew that if she contacted me, I’d go.
I did not hear something from my chilly electronic mail for a 12 months and a half
I moved to LA and began working anyway. Once I flew out to tour flats, West Hollywood felt like my scene — it simply actually appealed to me. I might go the workplace from “Promoting Sundown” generally and simply be in awe.
I really feel like I manifested this life for myself, as a result of a 12 months and a half after reaching out, Mary contacted me.
I obtained a textual content from a random quantity late at evening (and understanding Mary, that makes a lot sense now) that stated, “Hello Nicole, that is Mary Fitzgerald from the Oppenheim Group. I acquired your résumé some time again. I used to be questioning if you happen to’re nonetheless .”
And I used to be like, wow, no method — I believed one in all my pals was messing with me. But it surely was the actual deal.
I ended up getting on the telephone with Mary, then going over to fulfill her and Romain Bonnet. It appeared like the proper match.
This is the résumé I despatched in my chilly electronic mail:
Mary actually appreciated my social media expertise
My résumé obtained me a telephone dialog, after which my rising experience in branding is what continued our dialog. I believe what stood out to Mary was my social media expertise.
It was actually useful that throughout the 12 months and a half of ready, I had been working in social media with different purchasers within the West Hollywood space. In that point I had actually grown my experience in social media and private branding. I believe she valued that have and my promoting diploma.
The interview felt extra like a session
Our assembly was much less about Mary interviewing me and extra of a consulting session. Their attitudes weren’t, “Why ought to we allow you to work for us?” As a substitute, they wished to listen to about my concepts and the way I might enhance their private manufacturers.
As a result of I had checked out their pages earlier than going into the assembly, I talked with them about areas that gave the impression to be missing, how they might enhance their numbers, and doable partnership concepts. I believe they actually trusted my intestine and agreed with all of the factors I gave them.
Private assistant salaries vary relying on who you are working for
Some assistants make $45,000 a 12 months, and people who work for greater names could make as much as $220,000 in New York or LA. It actually is determined by who you’re employed for and the way a lot is required of you.
Mary pays me a superb amount of cash to have a pleasant life-style in LA.
On the whole, Mary wants a private assistant about 70% of the time, and additional assist in different classes the remainder of the time. When she was searching for a brand new assistant, I believe she was particularly searching for somebody to assist together with her social media collabs as a result of they’re an enormous a part of her model.
Her social media is large — her numbers are completely insane, and so are the collaboration alternatives which might be delivered to her. I believe she actually wished to start out focusing extra on her private model, so I used to be an excellent match.
My job is completely different each single day
I movie after which edit all of Mary’s social media posts and model collaborations. I additionally run Romain Bonnet’s pages, despite the fact that he does plenty of his personal stuff. I predominantly work on Mary’s social media, however no day is similar.
My private assistant duties embody serving to her together with her every day wants, scheduling together with her stylist, ensuring she has all of her appointments taken care of, in addition to serving to with showings and scheduling open homes for the actual property facet of issues.
Any time she has a collaboration come via, we get it on Mary’s social media calendar and schedule a time to shoot. After we get some footage completed, I am going residence and edit it. We then submit that to the manufacturers to verify it is aligned with every thing that they have been hoping to have inside their inventive temporary.
Generally I assist with Mary’s actual property initiatives
I additionally assist with any actual property listings Mary has occurring. For instance, one in all her purchasers is from London and is shifting right here together with his household. I have been serving to her schedule showings in order that when he’s on the town, they’ve a very nice calendar of listings and showings lined up for her to take him and his household too.
She has a pair different listings that I’ve helped her out with as nicely — for open homes, I am going to go together with her and movie content material. On the final open home, we did a ton of wonderful drone footage, which my boyfriend helped me with as a result of he is a videographer. I additionally assist Mary promote listings on social media.
My position will change once we’re filming ‘Promoting Sundown’
My time with Mary hasn’t overlapped with filming “Promoting Sundown” but. Nonetheless, we simply filmed an entire manufacturing for a social media collaboration. I believe that gave me slightly preview of what my job can be like when filming for “Promoting Sundown” begins.
Mary has talked about to me that manufacturing days might be very lengthy, and the schedules are at all times altering. I am assuming that for days she’s on set, I am going to most likely be together with her to assist with something she wants, after which additionally answering emails and serving to movie behind the scenes content material.
My favourite day up to now was aiding on a photoshoot
I’d say my finest day working for Mary up to now was my first editorial picture shoot together with her. Mary had so many various appears — and it was actually my first time attending to expertise how I imagined California could be, as a result of COVID had shut down a lot manufacturing and filming once I first moved right here. There’s far more occurring round LA now, however at that time I actually hadn’t seen anybody filming or capturing something.
It was additionally my first alternative to see what it is like behind the scenes of a shoot with hair, make-up, altering outfits, an entire manufacturing group, a name sheet — a full blown picture shoot. It was the epitome of an assistant day: I ran out and obtained espresso, and I used to be assembly them at every location. I could not have had a greater time.
I have never essentially had a worst day, however there are some days the place there’s plenty of miscellaneous driving — these are my least favourite. One thing will come up in a single place and I am going to should drive half-hour, get residence, after which go proper again in the identical path as a result of one thing else got here up.
My hope is that after working with Mary, I’ll have established myself sufficient in a enterprise sense to create extra alternatives — social media, actual property, or simply extra enterprise alternatives — for myself. I am hoping that this job brings me plenty of networking alternatives and supplies the inspiration I want for getting my ft planted in LA.
If you happen to work in Hollywood and want to share your story, electronic mail Eboni Boykin-Patterson at [email protected].