Tommy Hilfiger has created a brand new monogram with British illustrator and graphic designer Fergus Purcell. The brand new brand will seem for the primary time within the fall 2022 assortment, which will likely be proven on the runway Sept. 11 throughout New York Trend Week.
After in depth analysis into the Tommy Hilfiger archive, Purcell reinterpreted the motifs he found on signature items from the model’s design historical past. Created from an interlocking T and H, the monogram goals to carry a brand new perspective to prep sensibility.
“Since 1985, the ‘TH’ monogram has stood for genuine prep model, playfully reinvented for all,” mentioned Tommy Hilfiger. “Fergus Purcell has been a really inspiring collaborator. His elevated strategy and connection to avenue tradition is exclusive. It has been a pleasure to reinvent our monogram with him — for 2022 and past.”
“What I really like concerning the model is that it’s excessive influence; very colourful, very assured and really speedy,” added Purcell. “”These had been the inspirations that drive my design, and the need to make one thing that was new and iconic, but additionally felt as if it may have existed already. I’m very happy with the outcomes.”
Purcell’s new motif has impressed Hilfiger’s fall “TH Monogram” assortment, which is obtainable for ladies, males and kids. Premium monogrammed items are supplied within the model’s signature burgundy, navy and snow white. The monogram is abstracted into allover sample on puffers, equipment and unisex kinds. On sure items such because the Rocky Parker and throughout tailoring, it’s depicted as a tonal lattice.
Within the providing, casualwear is produced in premium wool and recycled yarns. Prep classics function recycled down and have intricate jacquard. Assertion-placed embroidered monograms, leather-based panelling and metal-trim buttons are among the many gildings.
The monogram will likely be rolled out worldwide throughout bodily and digital experiences in addition to devoted partnerships.